While the National Retail Federation predicts a drop in Halloween
costume and candy sales this year, Papa
John’s is anything but scared, anticipating a big night for the
pizza industry on what is consistently one of the busiest nights of the
year (right up there with football’s "Big Game” and the night before
Thanksgiving).
On hand to help with the influx of pizza orders: More than 70,000 Papa
John’s employees, including 20,000 drivers – double the average number
on a Saturday night – to dish up and deliver the more than 900,000
pizzas expected to be sold this Halloween.
With so much pizza and so many drivers knocking on the door, Papa John’s
is inviting customers to post photos of themselves in Halloween costumes
– holding a Papa John’s pizza box or standing with a company delivery
driver – on the Papa
John’s Facebook Page for a chance to be randomly selected as one of
five Papa John’s "Fans of the Week” and receive a $50 Papa Card.
To feed all these hungry goblins and superheroes, Papa John’s current
Mega XL pizza special can feed the entire family with ten slices and up
to three toppings for just $11.99. The pizza is delivered in a
specially-designed TRANSFORMERS box, along with a coupon worth $3 off
the purchase of the TRANSFORMERS:
Revenge of the Fallen DVD.
"Cutting corners in a down economy doesn’t mean you have to cut the
fun,” said Andrew Varga, Papa John’s chief marketing officer. "Whether
your little ones dress up as Optimus Prime or a princess, we want to
make sure that he or she will be well-fed before or even after trick or
treating -- that’s why we offer plan-ahead ordering at www.papajohns.com.”
And there are always a few missing Papa John’s uniforms about this time
each year. Yes, it is true. Pizza delivery driver is a popular Halloween
costume.
"We consider them fans of the year,” added Varga. "Each year in every
market, a number of customers dress as Papa John’s delivery drivers for
Halloween. We are happy to oblige, as they’re the ultimate brand
ambassadors.”
About Papa John’s
Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza company. For nine of
the last 10 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the highly regarded
American Customer Satisfaction Index (ACSI). Papa John's also ranks
first among pizza companies in the 2008 Brand Keys Customer Loyalty
Engagement Index, was honored by Restaurants & Institutions Magazine
(R&I) with the 2008 Silver Award for Consumers’ Choice in Chains in the
pizza segment, and was named 2007 Pizza Today Chain of the Year. For
more information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.