OBJE: Fortune 500 Companies Turn to the Marketing Power of Social Media
Fortune 500 companies are beginning to see how new technology can capture and decipher the chatter of millions using social media tools worldwide, and Obscene Jeans Corp. (OTCBB: OBJE) is working to identify and create innovative social solutions for the world’s top businesses through its wholly owned subsidiary, Obscene Interactive LLC.
Compared to smaller companies and entrepreneurs, Fortune 500 companies have been slow to cash in on the growing obsession with social media and its usefulness in branding and marketing. New high-profile marketing initiatives may indicate that the trend is changing, however. Walmart, the Fortune 500’s top company for the past two years, recently bought Kosmix, a social media company whose technology gathers content from across social media platforms and the Web to provide comprehensive multimedia guides that powered sites such as tweetbeat and RightHealth. That acquisition now forms the core of Walmart Labs, a new division focused on rolling out technologies and businesses around social commerce and media.
Walmart isn’t alone in its social media exploration. Chevron recently implemented a new focus on user engagement on the social network LinkedIn (NYSE: LNKD). By strengthening relations with influencers and decision makers on LinkedIn, the company has built a following 55,000 strong with 12,000 group members, helping Chevron to influence and recruit energy leaders and direct industry news and trends.
General Electric, another top company, launched a new internal social network called MarkNet that allows GE marketers to collaborate with one another in groups, allowing them to easily and effectively share ideas, documents and opportunities.
"Large corporations are beginning to understand and embrace the potential marketing returns and branding opportunities that can be achieved through intelligent social media usage,” said OBJE CEO Paul Watson. "Nonetheless, full adoption of social media strategies and platforms by Fortune 500 companies still lags far behind small- to medium-size businesses. Our focus now is to develop platforms and engines that target the influencers and followers that build brands while we market to consumer segments that are truly interested in a product or service.
"Obscene Interactive is hard at work creating what we believe will be revolutionary new tools that will allow international corporations and small business owners alike leverage the wealth of consumer data and trending info that is being pumped into social media platforms by users every day,” he added.
Obscene Interactive is nearing the close of its acquisition of A-Plus Technologies, an emerging social media analytics firm. A-Plus Technologies utilizes proprietary algorithms to collect valuable consumer trending data from global social media platforms in real time. This data allows clients to better market their products to their customers and enables the businesses to manage their brand in ways never before possible.
Obscene Interactive is a wholly owned subsidiary of Obscene Jeans Corp. that develops innovative technology tools to service the fast-growing social media sector alongside companies such as Linkedin Corp. (NYSE: LNKD), Pandora Media Inc. (NYSE: P), Monster Worldwide, Inc. (NYSE: MWW) and Move Inc. (NASDAQ: MOVE).
Follow OBJE on Twitter at http://www.twitter.com/ObsceneJeans.
About Obscene Jeans Corp.
Obscene Jeans Corp., through its wholly owned subsidiary, Obscene Interactive (OTCBB: OBJE), is an emerging global developer of social media tools and applications whose cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Jeans Corp. is focused on delivering the best in social media solutions to the mass market. For investment information and performance data, please visit www.ObsceneJeans.com/Investors.
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