Callaway Golf Company (NYSE: ELY) today announced the November 15th
retail availability of their new Odyssey® White Ice™ line of putters.
The latest innovation from the Number One Putter in Golf®, Odyssey’s
White Ice line features the brand’s best-feeling multi-layer insert to
date and a rich dark nickel finish.
Odyssey’s White Ice offerings are the culmination of a multi-year
Research and Development enterprise that drew upon extensive feedback
from Tour players around the world. The result is a new and improved
insert with enhanced sound and responsiveness, as well as an
ultra-premium look that enhances confidence.
Recent changes made by golf’s ruling bodies concerning grooves in irons
and wedges are leading to a greater number of softer golf balls that
provide more spin and control around the green. Odyssey engineers, who
have always developed inserts in tandem with shifts in golf ball
technology, armed themselves with this knowledge and worked with Tour
pros to develop the new White Ice line. The result is a new insert that
features an inner core that is 19% firmer and 92% stiffer
than previous models. These changes produced enhancements in feel,
sound, responsiveness and resiliency, which add up to consistent
distance control and ultimate feel on the green.
Odyssey is the # 1 Putter across the world’s major professional tours in
wins, usage and top-10 finishes. The new White Ice line features a rich
dark nickel finish that was also inspired by feedback received from some
of the world’s top golfers. This new finish delivers an assuring, ultra
premium look when standing over the ball. Other White Ice features
include Advanced Roll Technology that moves the center of gravity low
and deep in the head to produce an optimized roll, plus Head Weight
Optimization between the putter head and club length to create the ideal
balance to maximize feel, control and accuracy.
White Ice putters are available in a variety of offerings, ranging from
core models like the Odyssey #1, #9 and Rossie® models, to more
progressive shapes such as the #7 and the Sabertooth® model, used by
Rocco Mediate in his U.S. Open runner-up finish in 2008.
The new product introduction retail price for Odyssey’s new White Ice
line is $129 for core models and $179 for progressive shapes. Additional
offerings will arrive at retail in February, including White Ice putters
that feature the popular 2-ball alignment system.
For more information on these products and Odyssey’s complete lineup,
please visit www.odysseygolf.com.
High-resolution images of all products are available for immediate
download via the Media Center portion of Callaway Golf’s website: www.callawaygolf.com/Global/en-US/MediaCenter.html.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products and services designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf clubs
and golf balls, and sells golf accessories, under the Callaway Golf®,
Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries
worldwide. For more information please visit www.callawaygolf.com
or shop.callawaygolf.com.