Openwave
Systems Inc. (Nasdaq:OPWV) a global software innovator delivering
context-aware mediation and messaging solutions, today announced Openwave®
Amplicity™, a new browser-based, value-added services (VAS) solution
designed to enable developers to leverage valuable mobile operator
network assets to more rapidly create and deliver applications within
the browser. Openwave
Amplicity enables developers to rapidly achieve cross-platform
reach, tapping into anonymous subscriber data to market their
applications to consumers and enterprise customers, and monetize these
applications through contextual advertising. In October 2010, Sprint was
the first operator to announce a browser-VAS
solution powered by Openwave.
One of the biggest challenges facing mobile developers today is
fragmentation in the OS/application development environment. As
platforms continue to evolve, there could be multiple versions within
the same operating system. In addition, the variety of hardware form
factors and capabilities – from smartphones to new entrants like tablets
– make it difficult for developers to ensure that applications will port
from one device to another. Openwave
Amplicity helps increase the developers’ reach through a
cross-platform footprint provided through HTML-5. Consumers can reap the
benefits of a more contextually relevant browsing experience with a more
personalized way to consume their applications that Openwave
Amplicity places on their mobile phones.
"More than anything, developers care about reaching as many end users
and devices as possible; they would love to be able to build one
application and have it reach as many users as possible without having
to write different versions of it,” said Dan Nguyen, Openwave’s vice
president of product management, Ecosystem. "Operators have always been
an essential part of the internet ecosystem, and the data they possess
is the key to beating over-the-top players in the battle for consumer
mindshare. Openwave
Amplicity allows operators to open up their networks to developers
and third-party content providers to ultimately create smarter
applications that rely on contextual information.”
Openwave Amplicity
Openwave
Amplicity is an operator-centric solution that empowers application
developers to leverage network assets for the rapid development and
deployment of applications within the browser. Openwave
Amplicity can turn the operator’s existing anonymized subscriber
data into new revenue streams for the operator while creating a more
relevant browsing experience for subscribers. Other key benefits of Openwave
Amplicity include the following:
-
Large footprint: Address a growing base of HTML 5 browsers
-
Ease of use: Leverage web development skills and tools
-
Speed: quickly develop, test, distribute and market
-
Flexibility: client, network, or cloud
-
Monetization: Enable new revenue streams/models e.g. advertising
Openwave
Amplicity is expected to be available in the first quarter of
calendar 2011.
About Openwave Systems
Openwave
Systems Inc. (Nasdaq: OPWV) is a global software innovator
delivering context-aware mediation and messaging solutions that enable
communication service providers and the broader ecosystem to create and
deliver smarter services.
Building on its mobile data heritage, Openwave mobilizes the Internet
with predictive solutions fueled by real-time analytics that mediate
among all different ecosystem elements, permitting the enhancement of
every mode of IP traffic. The result can provide customers with a
360-degree view of their network, devices and services, and enables them
to proactively optimize network resources, quickly launch smart mobile
services, and provide a contextually relevant user experience.
Openwave is a global company with a blue chip customer base spanning
North America, Latin America, Australia and New Zealand, Asia, Africa,
Europe, and the Middle East. Openwave is headquartered in Redwood City,
California. For more information please visit www.openwave.com.
Forward Looking Statement
This press release contains statements regarding Openwave Systems’
expectations regarding the functions and benefits of Openwave Amplicity,
as well as the expected availability of Openwave Amplicity. Actual
timing of release and performance of Openwave Amplicity could differ
materially as a result of unanticipated factors and events, including
technical difficulties or other unforeseen reasons. Further risks
inherent in Openwave Systems’ business are detailed in the section
entitled "Risk Factors” in Openwave Systems’ Quarterly Report on Form
10-Q for the fiscal quarter ended September 30, 2010 (filed November 4,
2010 with the Securities and Exchange Commission).
Openwave and the Openwave logo are trademarks of Openwave Systems Inc.
All other trademarks are the properties of their respective owners.
