Regulatory News:
Press release - Paris, 28 November 2011
Yao Family Wines, a Californian wine company created by the iconic
ex-NBA star Yao Ming, has chosen Pernod Ricard China (Paris:RI) as its
sole and exclusive importer and distributor of the YAO MING® wines in
mainland China.
"Yao Family Wines crafts world-class wines from Napa Valley, and we look
forward to introducing wine lovers in China to this remarkable wine
growing region,” said Yao Ming. "I believe that wine can bring people
together, and make our lives more enjoyable. Basketball gave me the
opportunity to live in the United States and discover many wonderful
things in America. Now I look forward to bringing great wines from
California to the Chinese people.”
Yao Family Wines sources the grapes for its YAO MING® Napa
Valley Cabernet Sauvignon from prestigious Napa Valley vineyards.
Director of Winemaking, Tom Hinde, notes "We work throughout the growing
season to ensure low grape yield, rich flavors and optimum ripeness in
the fruit to fully express the extraordinary terroir of Napa Valley. We
hand harvest from individual blocks and use artisan techniques
throughout the winemaking process to allow the character of the
vineyards to speak in the wines.” The wines are aged exclusively in 100%
French Oak barrels for at least 18 months. Individual barrels from each
lot are hand selected by taste for the final blend.
"We are very proud to be the strategic partner of Yao Family Wines and
introduce YAO MING® wines to Chinese consumers,” said Con
Constandis, Managing Director of Pernod Ricard China. "Though we are a
global company, we have strong local roots in China which makes this
partnership with a man like Yao Ming as special as the quality wines
themselves”.
The YAO MING® 2009 Napa Valley Cabernet Sauvignon is
available in China immediately and will be available in the United
States in 2012.
