Polaris Industries Inc. to Host Analyst/Investor Meeting on July 27, 2010

Polaris Industries Inc. announced today that the executive management team of Polaris will host an Analyst Meeting on Tuesday, July 27, 2010 in Orlando, Florida. The meeting will be held from 8:00 a.m. to 12:00 noon Eastern Time. Management will be discussing its future strategy to drive growth and profitability including a first look at some exciting new model year 2011 products.

Presenters at the meeting will include Scott Wine, CEO; Bennett Morgan, President and COO and Mike Malone, Chief Financial Officer in addition to other members of the Polaris management team. The meeting agenda is posted on the Polaris website at www.polarisindustries.com/irhome (under Investor Relations/Calendar).

A live webcast of the meeting including audio and a slide presentation will be available by accessing our website at www.polarisindustries.com/irhome. A replay of the webcast will be available on our website for one week following the event. The presentations for this event will also be posted on our website under "Investor Relations/Presentations”.

For more information on the Analyst Meeting please contact Peggy James at 763-542-0502.

About Polaris

With annual 2009 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are making in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.