Priceline.com Releases Its Annual List Of Top New Year’s Party Spots

Priceline.com (Nasdaq: PCLN) today released its 5^th annual list of top destinations for ringing in the New Year. For the 4^th consecutive year, Las Vegas is once again the #1 destination for New Year’s revelers.

To compile its list, priceline.com looked at a sampling of more than 30,000 Name Your Own Price® hotel room booking requests made by priceline.com customers for the New Year’s holiday. Because the survey is based on actual booking requests, and not on consumer preference polls or votes, priceline.com believes its annual survey is one of the more accurate predictors of New Year’s travel trends. Also, by focusing on hotels instead of airline tickets, the priceline.com survey is able to include the travel intentions of consumers who will drive to their destination.

Priceline.com’s 2008 New Year’s party spot list contains some perennial favorites and a few surprises. "Drive-able big city destinations like New York and Chicago are popular this year and probably reflect what’s going on with the economy,” said priceline.com travel expert Brian Ek, who creates the Top 50 lists. "Destinations that offer family-friendly First Night events, fireworks and parades, like Philadelphia and Orlando, are also popular. The surprise is the number of exotic and more expensive fly-in destinations that made this year’s list, such as Sydney, Paris, Aruba and Hawaii.”

Priceline.com www.priceline.com said it still has hotel rooms, vacation packages, cruises, airline tickets and rental cars available for those wishing to celebrate the New Year in a special place. Several last-minute New Year’s deals are available at priceline.com’s last-minute deals service www.priceline.com/pricebreakers. In addition to its broad selection of published-price travel products, priceline.com enables customers to save even more by using its Name Your Own Price® services for airline tickets, hotel rooms and rental cars.

Priceline.com’s Top 50 New Year’s Eve Destinations

About Priceline.com(R) Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 22 languages in over 70 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service.

Priceline.com believes that Booking.com is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 19 languages and offers its customers access to approximately 57,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

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