Qumu: 88% of Americans Believe Release of New Smartphone Matters

Qumu, www.qumu.com, the leading business video platform provider, today announced the findings of its September 2011 survey of 2,361 Americans aged 18 and older, conducted online by Harris Interactive. The survey, which was drafted based on Qumu’s experience in mobile and tablet use in the workplace, found that 88% of Americans believe the release of a new smart phone (e.g., iPhone, Android, Blackberry) would matter to anyone. When asked which groups of people the release of a new smartphone would matter to the most, Americans selected the following groups of people:

• 69% - Tech Geeks
• 58% - Business People
• 56% - Teenagers
• 26% - Creative Types
• 15% - Working Moms
• 14% - Parents
• 8% - People who are promiscuous
• 5% - Prostitutes
• 5% - People who can’t get dates
• 5% - Other

An overwhelming percentage of Americans, 91%, believe smartphones or tablets are at least somewhat influential in their owner’s tendency to misbehave at work (by "misbehave at work" we mean performing non-work-related tasks like watching personal videos, playing games, reading eBooks, etc.). Over three quarters (76%) believe that some apps should be banned from being used in the workplace. Those include:

• 67% - apps that feature pornography
• 63% - apps that match people up for sex
• 51% - dating apps
• 39% - games
• 37% - social networking apps
• 34% - online shopping apps
• 20% - music-related apps
• 11% - news readers

To help companies adapt to the challenges posed by video, social media, and mobile use, Qumu is educating the enterprise about enabling video content to be centrally managed and also embedded in virtually any business application, portal or mobile app. The Qumu Video Platform includes both the Video Control Center 6.0 and its sister product VideoNet 2.0. The Qumu Video Platform enables the enterprise to manage, organize and securely distribute live and on-demand video to each desktop and every mobile viewer, such as iPads, iPhones and Android devices.

"While everyone is excited about the latest smart phone, its capabilities pose a growing problem in the way video is consumed by employees,” said Ray Hood, CEO of Qumu. "At Qumu we provide the opportunity for employers to better control the way video is organized and distributed to employees. Not only can the enterprise manage the growing volume of videos being created and viewed by its workforce, it can also monitor when employees have watched important videos and whether or not they watched the complete program. Qumu knows the future of business depends on video being consumed anytime, anywhere – a Video Powered Enterprise means providing the Freedom to work with existing infrastructure; the Power to reach all audiences; and the Control to do it right.”

About Qumu

Qumu, Inc., based in San Bruno, California, is the leading business video platform provider, empowering organizations to better engage and inspire employees, improve productivity, and reduce costs. Video is pervasive – it appears in all business applications and is consumed on all devices. The largest Global 1000 companies depend on Qumu’s video platform to capture, manage, and distribute live and on-demand content with total reliability and security. Regardless of audience size, viewer device, or network configuration, Qumu simply makes video work. Only Qumu delivers the Freedom to work with existing infrastructure; the Power to reach everyone; and the Control to do it right.

Visit www.qumu.com

About Rimage Corporation

Founded in 1978, Rimage Corporation (NASDAQ: RIMG) helps businesses deliver digital content directly and securely to their customers and employees. Its disc publishing business, based in Minneapolis, Minnesota, supplies more than 10,000 customers in North America, Europe and Asia with industry-leading solutions that archive, distribute and protect content on CDs, DVDs and Blu-Ray Discs™. With its acquisition of Qumu, Rimage will become a leader in the rapidly growing enterprise video communications market. The combination of Qumu and Rimage’s disc publishing business and virtual publishing initiative enables businesses to securely deliver their videos, documents, audio files and images in today’s multi-platform, multi-device world. Additional information can be found at www.rimagecorp.com.

Blu-ray Disc™ is a trademark of the Blu-ray Disc Association.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Qumu from September 21-23, 2011, among 2,361 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Curtis Sparrer at Grayling Connecting Point.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.