Richard Arthur Joins A.C. Moore as Vice President of Marketing and Advertising

A.C. Moore Arts & Crafts, Inc. (Nasdaq: ACMR) today announced that Richard Arthur joined the Company as its Vice President of Marketing and Advertising effective December 1, 2009. He will report directly to the Chief Marketing and Merchandising Officer, David Abelman.

Mr. Abelman said, "Rich has diverse experience in all aspects of marketing. I am very pleased that he has decided to join A.C. Moore. Having worked with Rich in the past, I am confident that his impact on enhancing our marketing programs, and improving the productivity of our marketing spend, will be significant.”

Mr. Arthur has nearly 20 years of marketing and advertising experience in the retail industry. He has held senior marketing positions at retailers along with retail-focused agency experience. Most recently, Mr. Arthur was Senior Director of Marketing for arts and crafts retailer Michaels Stores, Inc., where he was responsible for strategic marketing, agency management and media buying. Prior to joining Michaels, Mr. Arthur was Director of Marketing for Mervyn’s, the department store chain and previously a division of Target Corp.

Mr. Arthur said, "I am thrilled to join A.C. Moore. I am extremely impressed with the management team and the passion everyone has displayed for the business. I believe that the arts and crafts space is vibrant and has tremendous growth opportunities. I look forward to working with the entire A.C. Moore team and the vendor community in building marketing, advertising and promotional programs that drive sales and traffic.”

A.C. Moore

A.C. Moore is a specialty retailer of arts, crafts and floral merchandise for a wide range of customers. The Company currently serves customers through its 135 stores located in the Eastern United States from Maine to Florida and nationally via its e-commerce site, www.acmoore.com. For more information about A.C. Moore, visit our website at www.acmoore.com.

This press release contains statements that are forward-looking within the meaning of applicable federal securities laws and are based on A.C. Moore’s current expectations and assumptions as of this date. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Factors that could cause actual results to differ from those anticipated include, but are not limited to, the failure to consummate our identified strategic objectives, the effect of economic conditions and fuel prices, our ability to implement our business and operating initiatives to improve sales and profitability, our ability to comply with the terms of our credit facility, our ability to comply with NASDAQ listing requirements, changes in the labor market and our ability to hire and retain associates and members of senior management, the impact of existing or future government regulation, our ability to increase the number of stores we operate and the profitability of existing stores, how well we manage our growth, execution and results of our real estate strategy, competitive pressures, customer demand and trends in the arts and crafts industry, inventory risks, the impact of unfavorable weather conditions, disruption in our operations or supply chain, changes in our relationships with suppliers, difficulties with respect to new system technologies, difficulties in implementing measures to reduce costs and expenses and improve margins, supply constraints or difficulties, the effectiveness of and changes to advertising strategies and other risks detailed in the Company’s Securities and Exchange Commission filings. A.C. Moore undertakes no obligation to update or revise any forward-looking statement whether as the result of new developments or otherwise.