Rite Aid Unveils New Photo Website Making It Easy to Order Prints and Create Unique Photo Gifts

Just in time for the winter holiday season, Rite Aid (NYSE: RAD) today launched a more powerful photo website making it even easier to order prints, photo books, calendars and a wide range of photo gifts to any mailing address. Select prints and photo greeting cards are also available for easy pick-up at any of the 4,700 Rite Aid locations nationwide in as little as an hour.

"Rite Aid's newly revamped photo website puts the latest photo technology in the hands of Rite Aid customers from the convenience of their home or office. Customers can now more easily upload photos and create personalized photo projects of all kinds for truly unique holiday gifts,” said Bill Renz, Rite Aid vice president, merchandising.

To encourage old and new customers to try the new site, Rite Aid is offering limited-time promotions and competitive everyday prices. See mywayphotos.riteaid.com for details on promotions including:

• Photo cards for personalized holiday greetings, announcements, postcards and more starting at $.59
• Buy one photo book, get one free
• Buy two photo calendars, get one free
• Buy 25 4x6 prints, get one 8x10 free
• Get 25 4x6 prints or 15 4x8 flat greeting cards free
• 4x6 prints for home delivery at 9 cents each
• Free photo mug with any photo gift purchase over $9.99

The new photo website, accessible at mywayphotos.riteaid.com, allows unlimited digital storage for users with active accounts and incorporates photos that were uploaded before the upgrade. After uploading photos, customers can choose from hundreds of new professionally designed templates on dozens of personalized photo gifts including mugs, brush stroke canvases, mouse pads, 3D and light-up laser-etched crystals, woven wall tapestries, dinner plates, teddy bears, neckties and playing cards.

The redesigned photo site also offers customers a simpler design process with the ability to pay online or in stores (purchases over $25 must be paid online). Select photo products can then be picked up in as little as one hour from any Rite Aid store. Send-out projects can be shipped to any destination with options including next-day delivery.

In addition to digital photo services, Rite Aid is one of the few remaining locations to handle film processing. All locations allow customers to use send-out film processing, and 1,300 locations offer one-hour film processing. Use Rite Aid's online store locator tab at www.riteaid.com/stores to find a convenient location.

Rite Aid Corporation is one of the nation’s leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.