SKECHERS to Expand Presence in Asia with Subsidiary in Japan

SKECHERS USA, Inc. (NYSE: SKX), a global leader in the lifestyle footwear industry, today announced that it plans to double its business in Japan over the next three to five years with the launch of its new subsidiary, SKECHERS Japan, G.K.

The Company will assume direct distribution of its brand from Achilles Corporation as part of an aggressive expansion strategy to build its brand into one of the country’s top footwear companies. Initiatives include growing its offering of SKECHERS men’s and children’s lifestyle footwear, building the Company’s fitness division, expanding its consumer base through high-profile marketing campaigns and opening new SKECHERS retail stores across the country.

"SKECHERS has tremendous potential to grow into one of Japan’s biggest footwear brands. The country has consistently emerged as one of our top five distribution outlets, year after year,” said Marvin Bernstein, managing partner of SKECHERS S.à.r.l. "We’re confident that SKECHERS Japan can build on Achilles’ foundation and leverage our business by connecting with millions of consumers firsthand: presenting the collections, campaigns and store concepts that have made SKECHERS world famous.”

"SKECHERS’ stylish product and strong identity sets them apart from many other companies,” added Hiroshi Nakata, president of Achilles Corporation. "We are honored to have contributed to SKECHERS’ footprint in Japan by selling over 14 million pairs throughout the last 17 years, and anticipate a successful transition.”

SKECHERS is establishing its new subsidiary office in Tokyo and has hired Hirokazu Iwasaki (veteran of Nike, Adidas and Puma) as SKECHERS Japan’s representative director and country manager to launch and oversee its business operations. The subsidiary is scheduled to debut its Fall/Winter fitness and lifestyle collections for men, women and children at Tenjikai in February 2012. The lines will begin shipping in July 2012, and will be supported by the Company’s extensive print, TV, outdoor and in-store marketing campaigns.

"The launch of SKECHERS Japan is the latest step in our strategy to maximize our presence across Asia, as well as to grow our international business to be approximately 50 percent of our total sales,” added Michael Greenberg, president of SKECHERS. "Since we launched joint ventures in China, Hong Kong, Singapore, Malaysia and Thailand in 2007, our presence in those regions has escalated – with improved brand awareness and imaging, increased points of distribution, and stronger sales. We believe SKECHERS Japan can become one of our biggest subsidiaries.”

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2010 and its Form 10-Q for the quarter ended June 30, 2011. The risks included here are not exhaustive. SKECHERS operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the company cannot predict all such risk factors, nor can the company assess the impact of all such risk factors on its respective business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.