SUPERVALU Names Julie Dexter Berg Executive Vice President & Chief Marketing Officer

SUPERVALU (NYSE: SVU) announced today it has named Julie Dexter Berg executive vice president, chief marketing officer. Berg, 52, has more than twenty years of executive management experience in marketing, product management and operations. She most recently served as managing partner, Brandmaking, LLC, a brand and customer strategy consulting firm that she founded. She will join SUPERVALU effective March 15 and will report to Craig Herkert, CEO and president.

"Julie has a terrific blend of strong experience in both marketing and operations leadership,” said Herkert. "She has developed and implemented brand and customer management strategies for multiple companies that were effective in building customer loyalty and driving sales. She will bring a disciplined customer focus to SUPERVALU, and I am thrilled to have her join our leadership team.”

Before founding Brandmaking, LLC in 2004, Berg served as executive vice president, chief marketing officer for MediaOne in Englewood, Colorado. Prior to MediaOne, Berg was executive vice president and general manager for Airtouch wireless (now Verizon). She also has nine years of experience in consumer packaged goods marketing and brand management with Carnation Company and Nestle Foods.

In her new role at SUPERVALU, Berg will lead all of the company’s marketing activities. Her key areas of responsibility will include customer and brand strategy, advertising and research and analytics.

About SUPERVALU INC.

SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with estimated annual sales of $41 billion. SUPERVALU serves customers across the United States through a network of approximately 4,290 stores composed of approximately 1,200 traditional and premium stores, including 850 in-store pharmacies; 1,180 hard discount Save-A-Lot stores, of which 860 are operated by licensee owners; and 1,910 independent stores serviced primarily by the company's traditional food distribution business. SUPERVALU has approximately 170,000 employees. For more information about SUPERVALU, visit www.supervalu.com.