Sara Lee Corp. (NYSE: SLE) today announced that Sally Grimes, 41, will
become chief innovation officer of Hillshire Brands Company (Sara Lee’s
North American business) after the spin-off of its International Coffee
and Tea business. Grimes will have responsibility for the company’s
innovation process, including identifying strategies, business
opportunities and new technologies and then developing new capabilities
with partners, new business models and new industry structures to serve
those opportunities. She will join Hillshire Brands on July 9, 2012.
Grimes will report to Sean Connolly, chief executive officer, Hillshire
"Hillshire Brands will be the most innovative meat-centric food company
in the U.S.,” said Connolly. "Sally’s ingenuity and creativity as well
as her ability to steward enterprise-wide recognition of new ideas and
trends make her a welcome addition to Hillshire Brands and our
Most recently, Grimes was global vice president, marketing, writing and
creative expression GBU at Newell Rubbermaid, Inc. She was responsible
for implementing marketing planning and filling the innovation pipeline
for the Sharpie, Paper Mate, Expo, Prismacolor and Rolodex brands.
Before joining Newell Rubbermaid, Grimes spent ten years at Kraft Foods,
Inc. in a variety of marketing and brand management positions, rising
from associate brand manager to Senior Category Business Director. She
began her career in banking.
Grimes received her bachelor’s degree in Finance from Valparaiso
University and her Master of Business Administration from the University
of Chicago. She was recognized by Fast Company as one of The 100 Most
Creative People in Business 2012.
About Sara Lee Corporation
Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and
beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm,
Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate
nearly $8 billion in annual net sales from continuing operations and
employ approximately 20,000 people worldwide. In January, 2011, Sara Lee
Corp. announced that it will divide the company into two pure -play
publicly traded companies, one focused on the international coffee and
tea market and the other on North American meats. For more information
on the company, please visit www.saralee.com.