Scroll! Zoom! Save! Priceline.com’s New Price Maps Hotel Mapping Service Makes Finding That Perfect Hotel A Snap

Priceline.com (Nasdaq: PCLN) announced today the launch of Price Maps, a new hotel mapping service that helps travelers quickly find their perfect hotel by scrolling over interactive city maps that locate and display hotels and published prices or, for Name Your Own Price® hotel fans, recent winning bids for specific neighborhoods throughout the city.

Priceline’s Price Maps http://travela.priceline.com/travelguides/HotelPriceMap/ expand on priceline.com’s commitment to find travelers the best hotel deals available. "Price Maps give travelers an instant birds’ eye view of a city, showing them where they can find the best value for their money,” said priceline.com Chief Marketing Officer Brett Keller. "For published-price hotels, they can quickly see all the price points and filter the results even further by star level and guest ratings. Name Your Own Price® hotel fans get a fast picture of what the winning bids have been in their desired neighborhoods and star levels. We believe Price Maps will be a big time- and money-saver for travelers who book hotels through Priceline.”

Priceline.com’s Price Maps are broadly available for thousands of destinations in the U.S., Canada, Mexico, the Caribbean, Central America, South America, Europe, Africa, Asia, Australia and the Pacific Islands. The zoom-able maps, available in traditional "flat” format or satellite image, allow viewing from an entire city perspective right down to specific neighborhoods.

Price Maps allow travelers to choose whether they want to scout hotels on a published-price or Name Your Own Price basis.

• Published-Price Hotels. This option creates a form of "heat map”, displaying color-coded price tags that instantly give a feel for hotel pricing in a city. The tags show exactly where hotels are located. Scroll over a tag and it will open a window showing the hotel, its star level, its address, its price and its average guest rating.

The maps also feature sliders so travelers can broaden or narrow a search based on desired price, star level and guest ratings. In addition to hotels, travelers can view locations of local airports, restaurants, attractions, neighborhoods, and even map a specific address. The map-based presentation makes it possible for travelers to see exactly where hotels are, along with their proximity to airports, landmarks, attractions and restaurants. Click the "book now” button for any hotel, and viewers will be immediately taken to the corresponding booking page on priceline.com’s hotel service.

• Name Your Own Price Hotels. Switching on the "deals” feature automatically layers onto the map a collection of multiple successful winning bids made recently by other priceline.com hotel customers for specific hotel star levels in particular parts of the city. If you’re not familiar with a city and are unsure what to bid, Price Maps can provide helpful advice. This feature is only available in cities where priceline.com offers Name Your Own Price® hotel rooms.

Here are some links to show how the Price Maps feature works for major cities:

• Orlando http://pcln.com/hwqv
• Las Vegas. http://pcln.com/hw57
• Los Angeles http://pcln.com/hwr5
• Vancouver http://pcln.com/hwrp
• Berlin http://pcln.com/hwrz
• Dallas http://pcln.com/hwrf

About Priceline.com^® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to certain independent and international licensees.