Seminole Tribe of Florida Selects Bally’s iVIEW Display Manager™ (DM) and Elite Bonusing Suite™ to Engage and Excite Players

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive applications, and networked systems for the global gaming industry, today announced that the Seminole Tribe of Florida Inc. is implementing Bally’s award-winning iVIEW DM and Elite Bonusing Suite solutions to engage and excite patrons at its Seminole Casino Coconut Creek.

As part of its major casino expansion at the property, the Seminole Tribe is implementing the iVIEW DM player-user-interface on the majority of the casino’s 2,400 games to elevate customer service and increase excitement across the casino floor. Used together, iVIEW DM and the Elite Bonusing Suite applications enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, virtual-racing events, and U-Spin™ real-time bonusing – on most gaming devices with a touch-screen display – without interrupting base-game play.

"We saw just how powerful these promotions can be when we attended Bally’s Systems User Conference last March and experienced the DM Tournaments and virtual-racing events ourselves live on the casino floor,” said Paul Tjoumakaris, Senior Vice President of Gaming for the Seminole Tribe of Florida. "With the expansion and remodel of our Coconut Creek casino, we’re excited to use these solutions to elevate patron self-service at the game and generate buzz on the floor.”

The Seminole Tribe’s investment in iVIEW DM and the Elite Bonusing Suite follows an enterprise-wide agreement that they signed last spring to upgrade their operations with Bally’s SDS™ Windows® slot-management and slot-accounting system at six casinos in Florida.

"We have had a long-standing partnership with Seminole Gaming and are thrilled to take it to the next level with iVIEW DM and the Elite Bonusing Suite,” said Ramesh Srinivasan, President and Chief Operating Officer of Bally Technologies. "When it comes to engaging players and delivering great service at the point-of-play without interrupting that vital slot revenue stream, these tools are very powerful.”

Along with the new investments in Bally products, Seminole Gaming is using a host of other Bally solutions throughout their operations, which boast the largest high-speed Game-to-System (G2S) network in the gaming industry using Bally’s systems since 2007.

Every one of their more than 11,000 games feature Bally’s iVIEW player-user-interface displays, and the Seminole Tribe also uses Bally Command Center™ for centralized upload of iVIEW content; eTICKET™ for ticket-in/ticket-out, Bally Power Bonusing™ for bonusing, gaming, and promotions; Tableview™ for real-time table ratings and table management; and CMP™ for casino accounting, financial audits, reporting and compliance, player ratings, and management of player-loyalty programs.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile and interactive applications, and Class II, lottery and central determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –