World Wrestling Entertainment® and Slim Jim®
announced today an integrated promotional deal. Slim Jim, a ConAgra Foods®
brand, will be the "Official Meat Snack of WWE” and is the presenting
sponsor of WWE’s WrestleMania® XXVI, in Glendale, Arizona on
March 28 and SummerSlam®, in Los Angeles, California on
August 15. As part of the deal, WWE Superstar Edge®
will
serve as a spokesperson for Slim Jim.
The one-year deal extends the relationship begun last year as part of
the brand’s "Spicy Side” campaign and shows consumers what happens when
their alter ego encounters the snap of the bold and spicy flavor of a
Slim Jim. It will feature numerous promotional activities involving
WWE’s television programming, WWE.com, live events and publications
throughout the year.
On behalf of Slim Jim, Edge will be making personal appearances and
hosting the "Live Like Edge” sweepstakes as well as "The Slim Jim
Showdown,” a mobile phone contest. A new "Spicy Side” commercial
featuring Edge will debut on USA Network and MyNetworkTV during Monday
Night Raw® and Friday Night SmackDown®,
as well as online at SpicySide.com and WWE.com. The commercial will also
be seen at more than 300 WWE live events throughout the year.
The "Spicy Side” campaign demonstrates the constructive energy one’s
alter ego may experience following the over-the-top, ‘rip-and-tear’
eating experience of Slim Jim.
The campaign integrates TV,
experiential marketing, in-store, online and public relations
activities, as well as an interactive Web site at www.spicyside.com
that offers gaming and social networking experiences.
ABOUT WWE
World
Wrestling Entertainment, Inc., a publicly traded company (NYSE:
WWE), is an integrated media organization and recognized leader in
global entertainment. The company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a global
audience. WWE is committed to family-friendly, PG
content across all of its platforms including television
programming, pay-per-view, digital media and publishing. WWE programming
is broadcast in more than 145 countries and 30 languages and reaches
more than 500 million homes worldwide. The company is headquartered in
Stamford, Conn., with offices in New York, Los Angeles, Chicago, London,
Shanghai, Sydney, Tokyo and Toronto.
Additional information on World Wrestling Entertainment, Inc. (NYSE:
WWE) can be found at wwe.com and corporate.wwe.com.
ABOUT SLIM JIM
Slim Jim is the No. 1 brand of meat sticks. The brand offers a variety
of snack items, including meat sticks, beef jerky, beef steak, and beef
and cheese and is available in a variety of flavors at convenience,
grocery and mass stores. The brand offers a one-of-a-kind snacking
experience, with its intense spicy flavor and snap that consumers love.
ABOUT CONAGRA FOODS
Slim Jim is a brand of ConAgra Foods, Inc. (NYSE: CAG). ConAgra Foods is
one of North America’s leading food companies, with brands in 97 percent
of America’s households. Consumers find Banquet, Chef Boyardee, Egg
Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s,
Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many other
ConAgra Foods brands in grocery, convenience, mass merchandise, and club
stores. ConAgra Foods also has a strong business-to-business presence,
supplying potato, other vegetable, spice and grain products to a variety
of well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at www.conagrafoods.com.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves, trademarks,
copyrights and logos are the exclusive property of World Wrestling
Entertainment, Inc. and its subsidiaries. All other trademarks, logos
and copyrights are the property of their respective owners.
WWE Forward-Looking Statements:
This news release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of 1995,
which are subject to various risks and uncertainties. These risks and
uncertainties include the conditions of the markets for live events,
broadcast television, cable television, pay-per-view, Internet, feature
films, entertainment, professional sports, and licensed merchandise;
acceptance of the Company's brands, media and merchandise within those
markets; uncertainties relating to litigation; risks associated with
producing live events both domestically and internationally;
uncertainties associated with international markets; risks relating to
maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from time
to time in Company filings with the Securities and Exchange Commission.
Actual results could differ materially from those currently expected or
anticipated. In addition to these risks and uncertainties, our dividend
is based on a number of factors, including our liquidity and historical
and projected cash flow, strategic plan, our financial results and
condition, contractual and legal restrictions on the payment of
dividends and such other factors as our board of directors may consider
relevant.
ConAgra Foods Forward Looking Statements:
This release contains forward-looking statements. These statements are
based on management’s current views and assumptions of future events and
financial performance and are subject to uncertainty and changes in
circumstances. The company undertakes no responsibility for updating
these statements. Readers of this release should understand that these
statements are not guarantees of performance or results. Many factors
could affect the company’s actual financial results and cause them to
vary materially from the expectations contained in the forward-looking
statements. These factors include, among other things, availability and
prices of raw materials; the impact of the accident at the Garner
manufacturing facility, including the ultimate costs incurred and the
amounts received under insurance policies; product pricing; future
economic circumstances; industry conditions; the company’s ability to
execute its operating plans; the success of the company’s innovation,
marketing, and cost-savings initiatives; the competitive environment and
related market conditions; operating efficiencies; the ultimate impact
of the company’s recalls; access to capital; actions of governments and
regulatory factors affecting the company’s businesses and other risks
described in the company’s reports filed with the Securities and
Exchange Commission. The company cautions readers not to place undue
reliance on any forward-looking statements included in this release,
which speak only as of the date made.
