Starbucks Coffee Company (NASDAQ:SBUX) today announced that, beginning
Tuesday, June 12, Starbucks® K-Cup® packs will be available in
participating Starbucks retail stores nationwide. Starbucks is the
exclusive, licensed super-premium coffee brand produced by Green
Mountain Coffee Roasters Inc. (GMCR) for its Keurig® K-Cup® Single Cup
"Following the successful launch of Starbucks® K-Cup® packs into food,
drug, mass, and club channels last November, we are looking forward to
offering Starbucks® K-Cup® packs to the millions of customers who visit
our stores every week,” said Cliff Burrows, Starbucks president, U.S.
and the Americas.
Pike Place® Roast and Sumatra, medium and dark roast coffees,
respectively, and among Starbucks most popular coffees, will be
available in 12-count packs for $11.95. Starbucks Veranda Blend™, a
Blonde roast coffee, and Caffè Verona®, a dark roast coffee, will be
added to the assortment in July, along with Tazo® Awake™ and Tazo® Zen™
teas. Starting in July, Starbucks® K-Cup® packs in Veranda Blend™, Caffè
Verona®, Tazo® Awake™, and Tazo® Zen™ will also be available in
participating Starbucks retail stores in Canada.
"The availability of Starbucks® K-Cup® packs in our retail stores is an
added convenience for our customers and a complement to the variety of
coffee choices we provide,” added Burrows. "Starbucks is a destination
for coffee, whether our customers want to purchase a handcrafted
espresso beverage, a pound of whole bean coffee for a press, Starbucks®
K-Cup® packs for a single cup, or Starbucks VIA® Ready Brew to make on
Pike Place is a registered trademark of the Pike Place Market PDA,
used under license.
Keurig and K-Cup are trademarks of Keurig, Incorporated, used with
permission. K-Cup® packs for use in Keurig® K-Cup® Brewing Systems.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our unwavering
commitment to excellence and our guiding principles, we bring the unique
Starbucks Experience to life for every customer through every cup. To
share in the experience, please visit us in our stores or online at www.starbucks.com.