Starbucks Coffee Company (NASDAQ: SBUX) welcomes the cool, crisp days of
fall with a variety of tastes and flavors in Starbucks® signature roast
suited for any occasion. Whether it’s brewed in-store, instant coffee
on-the-go or whole bean packaged coffee to brew at home, Starbucks
brings 40 years of roasting expertise to customers through every cup of
coffee.
Making a Difference - One Bag of Coffee and Community at a Time
This season, Starbucks celebrates a coffee that also demonstrates the
company’s commitment to community: Gold Coast Blend® – Morning Joe
Edition. This coffee, a partner (employee) and customer favorite, was
introduced in grocery stores in 2009 to honor the Company’s relationship
with MSNBC’s "Morning Joe” program and the shared interest in education
and community involvement. Now for the first time Gold Coast Blend® –
Morning Joe Edition whole bean coffee will be featured in Starbucks U.S.
retail stores.
Beginning Oct. 4, Gold Coast Blend® – Morning Joe Edition will feature a
$5 donation card to DonorsChoose.org allowing customers to donate
directly to a school classroom project of their choice. DonorsChoose.org
is an online non-profit organization that allows public school teachers
across America to post classroom needs online and gives individuals the
ability to contribute directly to a specific project.
"We are pleased to continue to combine our unique relationship with
MSNBC to highlight examples of innovative approaches to strengthening
communities where educational support is critical,” said Cecilia Carter,
vice president, Global Diversity, Community and Government Affairs,
Starbucks Coffee Company. "In addition to supporting DonorsChoose.org,
every month ’Morning Joe’ features one individual who is a champion for
education, utilizing new ideas to create a positive impact on local
education and local communities. Additionally, ‘Morning Joe’ will
broadcast live from select schools across the country to showcase
educators and communities making a difference.”
Whole Bean – Brewing at Home
This fall, customers are encouraged to discover or rediscover the
variety of flavors of Starbucks® whole bean coffees. Now through Oct. 2,
customers who buy any two Starbucks® coffee products (packaged coffee or
Starbucks VIA® Ready Brew) at participating grocery stores will receive
an offer for a $5 Starbucks Card eGift redeemable online.
Seasonal Favorites Return at Starbucks
Starbucks brings back a customer favorite with the return of the Pumpkin
Spice Latte for its eighth season. Each year, Starbucks customers
eagerly await this fall favorite that features a combination of
Starbucks® signature espresso, traditional seasonal spices, mixed with
steamed milk, topped with whipped cream and pumpkin pie spices.
Additionally, for a limited time, customers can enjoy a broad selection
of Salted Caramel beverages, including the new Salted Caramel Mocha,
perfect for those seeking an indulgently sweet and savory treat.
"This is the time of year when customers transition from the care-free
days of summer to the more familiar routines of fall,” said Annie
Young-Scrivner, global chief marketing officer, Starbucks Coffee
Company. "Starbucks is the destination for helping customers move into
the fall season with the warmth of our handcrafted, personalized
beverages, breakfast and lunch options, or afternoon treats.”
Returning again for the 17th year in stores is Starbucks®
Anniversary Blend ($14.95 U.S./$18.95 CAN). Starbucks® Anniversary Blend
is a spicy, complex and full-bodied coffee made with a blend of
Asia-Pacific coffees, including aged Sumatra.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
