Starbucks Coffee U.K. (Nasdaq: SBUX) announced today its intent to
create thousands of new jobs as it significantly steps up its drive-thru
program following three years of development and strong customer
response to the convenience of Starbucks coffee on-the-go.
The move will see 200 new drive-thru stores opened over the next five
years and will establish Starbucks as the market leader in this area.
Combined with openings of conventional stores over the same period, the
company expects to create 5,000 new jobs.
The growth reflects the continuing trend for better coffee in the U.K.,
which means that customers now want the best coffee wherever they are,
rather than just as a High Street treat.
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They think existing coffee on the road is "very poor” and are
demanding the same quality they know from the High Street (source:
Allegra Strategies).
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Starbucks currently has nine drive-thrus, the first opened in Cardiff
in 2008.
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Around half of the drive-thrus will be operated under license by
petrol forecourt retailer Euro Garages, many of these stores will be
in the Midlands and north of England.
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Starbucks is developing a new drive-thru concept store which will
bring new levels of comfort and environmental performance to the
roadside.
With more than 700 stores in the U.K., Starbucks has recorded consistent
sales growth during the last two years following a series of innovations
ranging from switching to 100 percent Fairtrade espresso, launching new
store designs, introducing stronger "Flat White” coffee, offering new
food, free Wi-Fi, and sharing success with partners (employees) through
free stock shares, known as Beanstock.
It has also found many new places to sell its coffee, including on
trains and planes as well as in supermarkets and workplaces. In 2010,
Starbucks opened 35 motorway stores with Welcome Break, serving seven
million cups in the first year of operation.
Kris Engskov, managing director of Starbucks UK and Ireland, said:
"Customers told us that they now expect the best possible coffee
wherever they are and the success of our first drive-thru stores shows
that this is a huge opportunity. It also means that we are able to
create quality jobs at a time when they are most needed and because half
of our baristas are under 24 years-old, this will particularly benefit
young job-seekers at a time of record youth unemployment.”
Zuber Issa, Managing director of Euro Garages, said: "Our relationship
with Starbucks has been a huge success to date. We’re delighted to be
making such a positive announcement about our expansion together that
will create new and exciting employment opportunities for so many people
across our sites.”
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
