Swedish Match: Full Year Report January – December 2010

Regulatory News:

Swedish Match AB (STO:SWMA)

· Comparable sales1) for the full year increased by 5 percent to 11,222 MSEK (10,678) and for the fourth quarter by 7 percent to 2,801 MSEK (2,620). Sales for the full year, including businesses transferred to STG2), were 13,606 MSEK (14,204)

· In local currencies, comparable sales1) for the full year increased by 7 percent and for the fourth quarter by 9 percent

· Comparable operating profit3) for the full year increased by 9 percent to 3,158 MSEK (2,900) and for the fourth quarter by 13 percent to 836 MSEK (740)

· In local currencies, comparable operating profit3) for the full year increased by 12 percent and for the fourth quarter by 15 percent

· Operating profit including businesses transferred to STG, share of net loss from STG and larger one time items4) for the full year increased by 22 percent to 4,169 MSEK (3,417) and for the fourth quarter to 1,421 MSEK (850)

· EPS (basic) for the full year amounted to 13.12 SEK (9.67) and for the fourth quarter to 4.85 SEK (2.52)

· The Board proposes an increased dividend to 5.50 SEK (4.75)

1)     Sales excluding businesses transferred to STG.

2)     In accordance with IFRS, includes sales for businesses transferred to STG for the full year of 2009 and for the first nine months only of 2010.

3)     Operating profit excluding businesses transferred to STG, share of net loss from STG and larger one time items.

4)     Larger one time items include a gain from pension settlements, capital gains from businesses transferred to STG, and reversals of amortizations and depreciations relating to assets held for sale.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Wednesday 23 February at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 885165
US replay number: +1 954 334 0342, access code: 885165
Swedish replay number: +46 8 505 203 33, access code: 885165

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on February 23, 2011 at 08.00 a.m. (CET).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm
Visiting address: Västra Trädgårdsgatan 15, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com 

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