Swedish Match: Half Year Report January - June 2010

• Sales for the second quarter were 3,701 MSEK (3,666)
• In local currencies, sales for the second quarter increased by 4 percent, with growth in all product areas except for chewing tobacco
• Operating profit for the second quarter was 945 MSEK (899)
• Including depreciation and amortization on assets held for sale, operating profit was 911 MSEK (899)
• In local currencies, operating profit for the second quarter increased by 8 percent. Including depreciation and amortization on assets held for sale, operating profit for the second quarter increased by 4 percent
• EPS (basic) for the second quarter amounted to 2.78 SEK (2.51)

For the full report: http://www.swedishmatch.com/investors/ (http://www.swedishmatch.com/investors/)

Swedish Match telephone conference

A telephone conference will be held today, Wednesday 21 July at 2:30 p.m. (CET), (1:30 p.m. UK time).

At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, Henrik Brehmer, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/ (http://www.swedishmatch.com/investors/)

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 855233
US replay number: +1 954 334 0342, access code: 855233
Swedish replay number: +46 8 505 203 33, access code: 855233

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 21, 2010 at 08.00 a.m. (CET).

Swedish Match AB (publ), SE-118 85 Stockholm Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com (http://www.swedishmatch.com/)

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