Swedish Match: Half Year Report January - June 2011

Regulatory News:

· Comparable sales1) for the second quarter increased by 3 percent to 2,944 MSEK (2,849) and by 11 percent in local currencies. Sales for the second quarter of 2010 including businesses transferred to STG amounted to 3,701 MSEK

· Comparable operating profit2) for the second quarter increased by 5 percent to 829 MSEK (793) and by 13 percent in local currencies

· Operating profit including businesses transferred to STG last year, share of net profit from STG and larger one time items3) for the second quarter amounted to 904 MSEK (945)

· EPS (basic) for the second quarter amounted to 2.94 SEK (2.78)

1) Sales excluding businesses transferred to STG on October 1, 2010.

2) Operating profit excluding businesses transferred to STG on October 1, 2010, share of net profit from STG and larger one time items.

3) Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010.

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 20, 2011 at 08.00 a.m. (CET).

Swedish Match AB (publ)(STO:SWMA), Box 7179, SE-103 88 Stockholm, Sweden Visiting address: Västra Trädgårdsgatan 15, Telephone: +46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com (http://www.swedishmatch.com/)

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