Swedish Match: Interim Report January – March 2010

Regulatory News:

Swedish Match (STO:SWMA):

• Sales for the first quarter were 3,282 MSEK (3,387)

• In local currencies, sales for the first quarter increased by 3 percent, driven by solid growth for the snus and snuff product area

• Operating profit for the first quarter was 755 MSEK (794). Including depreciation and amortization on assets held for sale, operating profit was 728 MSEK (794)

• In local currencies, operating profit for the first quarter increased by 1 percent. Including depreciation and amortization on assets held for sale, operating profit for the first quarter decreased by 3 percent

• EPS (basic) for the first quarter amounted to 2.26 SEK (2.11)

• Cigar sales and operating profit comparisons are adversely affected by prior year hoarding in the US

• After the reporting period, an agreement was signed with Scandinavian Tobacco Group to create a new company with a focus on cigars

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756

www.swedishmatch.com

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on April 29, 2010 at 08.00 a.m. (CET).

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