Swedish Match: Interim Report January – September 2010

Regulatory News:

Swedish Match (STO:SWMA)

• Sales for the third quarter were 3,823 MSEK (3,606)
• In local currencies, sales for the third quarter increased by 7 percent, with growth in all product areas except for chewing tobacco
• Operating profit for the third quarter increased to 1,049 MSEK (874). Including depreciation and amortization on assets held for sale, operating profit increased by 16 percent to 1,017 MSEK (874)
• In local currencies, operating profit for the third quarter, including depreciation and amortization on assets held for sale, increased by 17 percent
• EPS (basic) for the third quarter amounted to 3.23 SEK (2.53)
• The transaction with Scandinavian Tobacco Group was completed October 1

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Wednesday 27 October at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at:
http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:
UK replay number: +44 20 7031 4064, access code: 855236
US replay number: +1 954 334 0342, access code: 855236
Swedish replay number: +46 8 505 203 33, access code: 855236

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The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on October 27, 2010 at 08.00 a.m. (CET).

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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com

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