Swedish Match: Interim Report January – September 2011

Regulatory News:

Swedish Match AB (STO:SWMA):

• Comparable sales¹⁾ for the third quarter increased by 2 percent to 3,011 MSEK (2,964) and by 6 percent in local currencies. Sales for the third quarter of 2010 including businesses transferred to STG amounted to 3,823 MSEK
• Comparable operating profit²⁾ for the third quarter increased by 4 percent to 909 MSEK (874) and by 9 percent in local currencies
• The share of net profit from Scandinavian Tobacco Group in the third quarter amounted to 74 MSEK, including restructuring charges of 61 MSEK before tax
• Operating profit including businesses transferred to STG last year, share of net profit from STG and larger one time items³⁾ for the third quarter amounted to 983 MSEK (1,049)
• EPS (basic) for the third quarter amounted to 3.28 SEK (3.23)

¹⁾ Sales excluding businesses transferred to STG on October 1, 2010.

²⁾ Operating profit excluding businesses transferred to STG on October 1, 2010, share of net profit from STG and larger one time items.

³⁾ Larger one time items include reversals of amortizations and depreciations relating to assets held for sale in 2010.

Swedish Match telephone conference

A telephone conference will be held today, Wednesday 26 October at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number: UK replay number: +44 20 7031 4064, access code: 885234 US replay number: +1 954 334 0342, access code: 885234 Swedish replay number: +46 8 505 203 33, access code: 885234

The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on October 26, 2011 at 08.00 a.m. (CET).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden Visiting address: Västra Trädgårdsgatan 15, Telephone: +46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com

This information was brought to you by Cision http://www.cisionwire.com