TCL & Paramount Pictures Global Team Up in "Transformers: Dark of the Moon”

TCL has recently been named as the international promotion cooperative partner of Paramount Pictures Global for the upcoming film, "Transformers: Dark of the Moon.” This partnership includes exclusive marketing efforts with TCL brand television to promote the film in countries outside of the United States such as China, Australia, France, Spain, Russia, Brazil, Japan, Korea, etc.

"We are extremely excited about this TCL partnership with Paramount. It will create great exposure for TCL television around the globe,” said Michelle Mao, President of TTE Technology, Inc., the US subsidiary of TCL Multimedia, Inc. "When Paramount selected TCL as the exclusive television brand to support this film in countries outside of the US, they were looking for a company who shared their vision for technology, innovation and creativity. We were pleased that our global consumer product portfolio, brand strength and marketing capabilities supported this vision,” she added.

To connect TCL television to the upcoming theatrical release of "Transformers: Dark of the Moon,” TCL is executing an extensive international consumer and dealer marketing plan. Key executional elements of this plan include:

• A DVD set of the first two Transformer films packaged inside select TCL TV models in Europe
• The 3D version of the film’s trailer has been shown on TCL 3D TVs in Asia, Australia & Latin America TCL retail locations to rave reviews
• Movie passes for the film’s 3D version are being bundled with the purchase of a TCL TV in Australia
• A drawing for a free limited edition 55” TCL Transformers 3D LED TV will be held in Australia
• Dealer tie-ins using television & print advertising, in-store signage, sales floor posters, internet banner advertising and other collateral material will occur in many countries

About TTE Technology

With its US headquarters in Corona, California, TTE Technology, Inc. designs and markets televisions in the United States under the TCL brand name, www.tclusa.com. TTE Technology and TCL Corporation are subsidiaries of TCL Multimedia Technology Holdings Limited (SEHK:1070), one of world’s largest consumer electronics manufacturers specializing in the development of high-quality televisions and other leading technology products. Headquartered in China, TCL Multimedia operates a global network of research centers, manufacturing facilities, and sales offices.