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10.01.2006 13:00

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Team Ashworth Member Stuart Appleby Comes from behind to Win Third Consecutive Mercedes Championship

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Ashworth, Inc. (Nasdaq:ASHW), a leading designer ofgolf-inspired lifestyle sportswear and golf apparel, today announcedthat Team Ashworth member Stuart Appleby shot an 8-under-par 284 onthe Plantation Course at Kapalua Resort in Hawaii for a one-shot,$1.08 million victory over Vijay Singh in Appleby's third consecutivewin in the winners-only, PGA season-opening Mercedes Championship.

Appleby, 34, is a member of Team Ashworth, a roster of tour prosled by Team Captain and CBS broadcaster Jim Nantz and including FredCouples, Chris DiMarco, Rich Beem, and Steve Flesch. Team Ashworthpros wear Ashworth(R) brand apparel.

The Australian had to go an extra hole in a sudden-death playoffwith Vijay Singh to make it three in a row Sunday at the MercedesChampionship, equaling the record of three-time winner Gene Littlerfrom 1955-1957. Stuart made a critical birdie on the 18th hole toforce the playoff, then came back to win on the 18th with aspectacular sand-save that stopped inches from the cup.

"I had to do something special coming in. I didn't do it, so I hadto do it in a playoff," Appleby said. "Winning the Mercedes isawesome. Winning three times is a dream come true."

Randall L. Herrel, Sr., Chairman and Chief Executive Officer,commented, "Congratulations to Stuart from everyone at Ashworth onthis spectacular victory. This is a particularly meaningful win forthe brand, as 2006 marks the launch of our new AWS (Ashworth WeatherSystems) technical performance line of apparel. This product line hasbeen a true team effort; the entire company shares in this victorywith Stuart. Recently chosen as the official tour spokesman for thisinnovative product category, Stuart has a style of play thatexemplifies all of the attributes of this unique all-weather apparel.As the first PGA event of the season, this is a great way for Stuartand Ashworth to begin 2006."

Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) utilizes technology to create a balance between fashion andfunction in a variety of climatic conditions. Callaway Golf is atrademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker AvenueWest, Carlsbad, CA 92008 is an Official Licensee of Callaway GolfCompany.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game(R) and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in three new qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game(R) and Kudzu(R) brands'sales into the Company's three current distribution channels. TheGame(R) brand products are marketed primarily under licenses to over1,000 colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game(R) brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu(R) brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingplans and strategies. Readers are cautioned not to place unduereliance on these forward-looking statements, which speak only as ofthe date hereof. The Company undertakes no responsibility to publiclyrelease the results of any revisions to these forward-lookingstatements that may arise from changing circumstances or unanticipatedevents. These statements involve risks and uncertainties that couldcause actual results to differ materially from those projected. Theserisks include the timely development and acceptance of new products,as well as strategic alliances, the integration of the Company'srecent acquisition, the impact of competitive products and pricing,the success of the Callaway Golf apparel product line, the preliminarynature of bookings information, the ongoing risk of excess or obsoleteinventory, the potential inadequacy of booked reserves, the timelycompletion and successful operation of the new distribution facilityin Oceanside, Calif., and other risks described in Ashworth, Inc.'sSEC reports, including the annual report on Form 10-K for the yearended October 31, 2003, and quarterly reports on Form 10-Q filedthereafter.

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