Aetna (NYSE: AET) today awarded a $40,000 grant to Action for Healthy
Kids®, a nonprofit volunteer organization that works with
schools to fight childhood obesity. The grant will support expansion of
the 3-Point PlaySM program, a childhood obesity initiative
brought to local communities by Aetna, Magic Johnson Enterprises, Action
for Healthy Kids, and other community partners.
The 3-Point Play program is a nutrition and exercise program for
children that was piloted last year in the Houston (Texas) Independent
School District, and is currently being implemented in the Aldine
(Texas) School District. The program was created in 2009 to help combat
childhood obesity and has three main components that encourage kids to
move more, eat healthier, and engage – along with their families – in
making lasting healthy lifestyle changes. The success of the program is
based on three measures: pre- and post-"Fitnessgrams” administered to
each student; active program participation; and meeting state guidelines
for physical activity minutes. Fitnessgrams include a body mass index
(BMI) measurement, a cardio-respiratory test, and strength and
flexibility testing.
A study of the project results showed significant and measureable weight
loss and improvements in physical fitness among the children who
participated.
"The results of the 3-Point Play program on the health and fitness of
the children who have participated in it are outstanding. It shows that
a customized curriculum, high-caliber resources, dedicated teaching
staff and focus on the three points (eating better, moving more and
family involvement) can positively affect the health not just of one
child but of the entire student body,” said Floyd Green, Aetna’s head of
Community Relations and Urban Marketing. "Our employees are routinely
generous toward good causes and it is exciting to know that their
donations, earned through actions they took to benefit their own health,
will help this program reach and improve the health of even more
children.”
As part of Aetna’s internal employee health and fitness program, Get
Active Aetna, employees can earn completion prizes associated with
health and fitness activities. During 2009, employees were given the
opportunity to donate the value of their completion prize to support the
3-Point Play program. More than 1,100 employees did so, and those
donations were matched at 50 percent by the Aetna Foundation to reach
the $40,000 total.
Aetna awarded the grant to Action for Healthy Kids representatives who
were in Hartford to discuss expansion of the 3-Point Play program to
additional communities. In addition to Houston, the program will be
introduced in Washington, D.C. this year.
Aetna is also interested in bringing the program to a school district in
Connecticut in the near future.
About the Aetna Foundation
The Aetna Foundation is a national health foundation that promotes
wellness, health, and access to high-quality health care for
everyone. Our giving is focused on addressing the rising rates of adult
and childhood obesity in the U.S.; promoting racial and ethnic equity
in health and health care; and advancing integrated health care.
Originally founded in 1972 as the independent charitable and
philanthropic arm of Aetna Inc., Aetna and the Aetna Foundation have
contributed over $379 million in grants and sponsorships since
1980. This work is enhanced by the time and commitment of Aetna
employees, who have volunteered nearly 2 million hours since 2003. For
more information visit www.aetnafoundation.org.
About Aetna
Aetna is one of the nation’s leading diversified health care benefits
companies, serving approximately 36.1 million people with information
and resources to help them make better informed decisions about their
health care. Aetna offers a broad range of traditional and
consumer-directed health insurance products and related services,
including medical, pharmacy, dental, behavioral health, group life and
disability plans, and medical management capabilities and health care
management services for Medicaid plans. Our customers include employer
groups, individuals, college students, part-time and hourly workers,
health plans, governmental units, government-sponsored plans, labor
groups and expatriates. For more information, see www.aetna.com.
About Action for Healthy Kids
Action for Healthy Kids® is the nation’s leading nonprofit
and largest volunteer network fighting childhood obesity and
undernourishment by working with schools to improve nutrition and
physical activity to help our kids learn to eat right, be active every
day and be ready to learn. We provide expertise, volunteers, programs
and resources nationwide through a unique collaboration of thousands of
professionals, parents, educators, community volunteers and students, in
partnership with more than 65 professional associations, government
agencies and corporations. More information is available at
ActionforHealthyKids.org, on Facebook at http://www.facebook.com/pages/Action-for-Healthy-Kids/267076500068?ref=mf
and on Twitter at https://twitter.com/Act4HlthyKids.
