The Brainy Brands Company, Inc. Announces Launch of Retail Website www.thebrainystore.com

The Brainy Brands Company, Inc. (the "Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company launched its new retail website, www.thebrainystore.com.

The new retail site allows consumers to easily navigate through the Company’s online store to purchase Brainy Baby products as well as an expanded library of ‘smart’ items from educational products for kids to enjoy to organizational products for parents to help stay better organized. The Company is also launching its official Brainy Birthday Club so that loyal customers will have access to exclusive "email only” specials throughout the year, as well as free prizes or promotions on their birthdays.

Additional features include an Affiliate Program to encourage parents and mommy bloggers to join Brainy Baby’s already expanding social media network and a new Retailer Program which is the Company’s first steps towards better connecting with its retail partners.

"The Company national sales network continues to expand its retail footprint across the country and the launching of our retail website is just another great way for our consumers to shop for our Brainy Baby products. With the hectic pace of today’s parents, we believe they will find shopping on our site extremely convenient, whether for their early learning needs or just finding a high quality gift for the holidays,” commented Michele Mooney, Director of Marketing of The Brainy Brands Company.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.