The economic climate and historic unemployment rate have had a profound
effect on millions of Americans. This year, The
Cheesecake Factory has partnered with Feeding
America, the nation’s largest hunger-relief charity, on several
special initiatives to raise money and supplies for its network of local
food banks. The goal was to collect 100,000 cans of soup throughout the
tour, but the goal was exceeded by more than three times that amount
with a grand total of 321,992 cans of soup donated to local food banks
across the United States.
During Hunger Action Month this September, The Cheesecake Factory
embarked on the month long coast-to-coast "Drive
Out Hunger” Tour™. Cheesecake enthusiasts visited the tour stops and
received a complimentary slice of Stefanie’s Ultimate Red Velvet Cake
Cheesecake™ when they donated cans of soup for local food banks. The
tour visited 30 cities in 30 days, beginning in Los Angeles on September
1 and culminating in Washington, D.C., on September 30. Additionally, on
September 30, the "You Dine, We’ll Donate”™ event allowed guests at all
146 Cheesecake Factory locations to bring in two cans of soup, and 10
percent of their guest checks was donated to local food banks.
"The Cheesecake Factory has been an inspiring partner for Feeding
America,” said Vicki Escarra, President and C.E.O. of Feeding America.
"Their on-going financial support and creative initiatives have
energized their guests and employees to do something easy and worthwhile
to help relieve hunger in America.”
In honor of those who participated in the "Drive Out Hunger” Tour, a
unique sculpture made with 30,000 cans of soup generously donated by
Campbell Soup Company and constructed in the shape of a slice of
Stefanie’s Ultimate Red Velvet Cake Cheesecake was unveiled at the
Capital Area Food Bank on October 1. Furthermore, to acknowledge
everyone who donated cans of soup at a "Drive Out Hunger” Tour event, a
special photo mosaic also in the shape of Stefanie’s Ultimate Red Velvet
Cake Cheesecake has been created on the tour website -- www.TheCheesecakeFactory.com/Share.
The photo mosaic is made up of individual photos of those who attended
the events, symbolizing that they are part of the "big picture” in the
fight against hunger.
"From California to Washington, D.C. and every place in between, we’ve
seen Americans, young and old, all ethnicities, coming together in
support of our communities. There were scout groups, church groups,
elementary, middle and high school groups, and thousands of our own
staff members, all rallying together to support this cause,” said David
Overton, Founder of The Cheesecake Factory restaurants. "We are touched
to see the enthusiasm for combating hunger in America by The Cheesecake
Factory guests and staff members nationwide, who have donated these cans
of soup in order to make a difference.”
About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 60 varieties of quality cheesecakes and other baked
products. For more information, please visit www.TheCheesecakeFactory.com.
"Friend Us” on Facebook at: www.facebook.com/TheCheesecakeFactory
or "Follow Us” on Twitter at: www.twitter.com/cheesecake.
About Feeding America (Formerly America's Second Harvest - The
Nation's Food Bank Network)
Feeding America provides low-income individuals and families with the
fuel to survive and even thrive. As the nation’s leading domestic
hunger-relief charity, our network members supply food to more than 25
million Americans each year, including 9 million children and 3 million
seniors. Serving the entire United States, more than 200 member food
banks support 63,000 agencies that address hunger in all of its forms.
For more information on how you can fight hunger in your community and
across the country, visit www.feedingamerica.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6063957&lang=en
