The Cheesecake Factory Prepares Eighth-Annual Thanksgiving Day Feasts for Those in Need

During this difficult economic time and with unemployment at an all-time high, The Cheesecake Factory® recognizes that many Americans lack the means to enjoy well balanced meals in their home, let alone enjoy the privilege of dining out. To help those in need while sharing its spirit of hospitality and service to the community, The Cheesecake Factory will prepare and serve its eighth-annual holiday feast for Salvation Army guests on Thanksgiving Day.

The Cheesecake Factory’s Thanksgiving Day Feast will take place in 13 cities across the country including Atlanta; Boston; Chicago; Dallas; Ft. Lauderdale; Houston; Long Island; Los Angeles; Miami; Phoenix; Orange County, CA; San Francisco; and Washington, D.C. In total, more than 3,000 staff member volunteers from The Cheesecake Factory and Grand Lux Cafe® will prepare and serve meals to more than 6,000 needy individuals and families. The festive holiday meals include freshly roasted turkey with all of the trimmings including mashed potatoes, stuffing, candied yams, green beans and salad, plus The Cheesecake Factory’s famous Pumpkin Cheesecake.

In addition to the annual Salvation Army Thanksgiving Day Feast, The Cheesecake Factory is committed to supporting the communities in which it serves. Its ongoing partnership with Feeding America, the nation’s leading domestic hunger-relief charity, helps to provide necessary support to more than 25 million hungry Americans. Last year, The Cheesecake Factory raised more than $400,000 for Feeding America, and the organization will continue to receive a portion of the proceeds from the sale of each slice of Stefanie’s Ultimate Red Velvet Cake Cheesecake™ through July 2010. Stefanie’s Ultimate Red Velvet Cake Cheesecake is currently the restaurant’s number one selling dessert, which indicates that the company is on pace to far exceed last year’s donation.

Additionally, as part of The Cheesecake Factory’s partnership with Feeding America, local guests and staff members donated 321,992 cans of soup to local food banks as part of a month long coast-to-coast "Drive Out Hunger” Tour™ this September.

Lastly, The Cheesecake Factory participates in the "Harvest Program,” a nationwide food donation program where excess or unused food from its restaurants is regularly donated to qualified local and regional agencies, from food pantries to soup kitchens and homeless shelters. These donation efforts are taking place year-round, to fill the need of many local non-profit agencies.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com

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About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company’s second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA, and Rocky Mount, NC, that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

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