The Cheesecake Factory is Sharing the Joy This Holiday Season with Gift Card Giveaways, Stocking Stuffers and Free Cheesecake

The Cheesecake Factory® has many ways to celebrate the holidays this year, including gifts to give during the "12 Days of Cheesecake™.”

Today through Tuesday, December 29, The Cheesecake Factory’s "12 Days of Cheesecake” promotion will run on Twitter®. Twelve lucky "followers” of The Cheesecake Factory’s Twitter page will be selected daily to win a $25 gift card, plus a "Slice of Joy” card, which is redeemable for one complimentary slice of cheesecake from 12/26/09 to 3/30/10. To enter, you must become a follower of The Cheesecake Factory’s official Twitter page, www.Twitter.com/cheesecake, and must "retweet” The Cheesecake Factory’s daily "tweet” about the promotion. Twelve winners will be selected at random each day during the 12-day promotion.

For fun and tasteful holiday gift shopping, The Cheesecake Factory offers a variety of gifts perfect for friends, family and co-workers, with an added incentive for the gift-giver. Every $25 gift card purchased at a Cheesecake Factory restaurant this holiday season comes with a "Slice of Joy” card redeemable for a complimentary slice of cheesecake from 12/26/09 to 3/30/10 (while supplies last.) The "Bundle of Joy” is a $45 retail value for only $30 and includes three-gifts-in-one: A collectible, cuddly stuffed animal that is a perfect stocking stuffer for kids of all ages, a "Slice of Joy” card redeemable for a complimentary slice of cheesecake from 12/26/09 to 3/30/10, and a complimentary $25 holiday gift card that is valid beginning 12/26/09. For a list of Cheesecake Factory restaurants offering the Bundles of Joy, please visit www.thecheesecakefactory.com/bundleofjoy.

For complete contest rules and additional details please visit http://tcftest.razordriven.com/twitterpromo/rules.html. Restrictions apply. Not valid in New Mexico or where otherwise prohibited by law.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com

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About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concepts, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.