The Hartford Participates in ProspX Online Search and Sales Collaboration Platform

The Hartford Financial Services Group, Inc., announced today that it will participate in ProspX, Inc.’s online search and sales collaboration platform. The Web-based platform gives participating commercial insurance agents and brokers real-time access to information about The Hartford’s expertise, the types of risks it insures and key contacts, making it easier to collaborate on new and renewal business opportunities.

"Given the complexity of commercial insurance, knowing who to call is critical,” said Gary Thompson, executive vice president of The Hartford’s Middle Market and Specialty Commercial businesses. "By enabling agents and brokers to access relevant information and connect with the appropriate contacts at The Hartford early in the sales cycle, we’re able to focus our attention on developing tailored solutions for a specific client or business opportunity.”

With ProspX, agents and brokers can access the information they need regarding carrier products and services, and carriers can communicate more effectively about their expertise and the types of risks they insure. Using simple keyword searches, brokers can find, connect to, and collaborate with targeted underwriters who best match their new or renewal business opportunities. Data, conversations and shared content is tagged and indexed in a virtual sales library for future reference.

"Two of the biggest challenges commercial insurers face are the difficulty of arming agents and brokers with key interests and differentiators early in the sales process, and the inability to easily track and learn from wins and losses in order to improve hit ratios and strengthen broker, agency, and client relationships,” said Todd Young, president and CEO of ProspX. "We’re excited to be the technology that The Hartford has chosen to help address these challenges.”

According to Thompson, a number of The Hartford’s top agents and brokers currently use the ProspX platform to identify expertise and collaborate across their network. "By making our underwriting specialists available via the same platform our agents and brokers are already using, we’re streamlining communication and adding more value for them and for our customers,” said Thompson.

For more information on ProspX for the commercial insurance industry, agents and brokers should visit www.prospx.com.

About ProspX

Built for the $500 billion commercial insurance industry by insurance professionals, ProspX, Inc., headquartered in Austin, Texas, develops on-demand sales collaboration and automation solutions that improve productivity and streamline communications between agencies, brokers, and carriers. Combining the best of enterprise social networking, search and simple CRM technology, ProspX gives brokers quick and easy access to the critical internal resources available for new and renewal business, while allowing carriers the ability to elevate their message for increased visibility at the initial point of opportunity. For more information please visit www.prospx.com and follow ProspX on www.twitter.com/prospx.

About The Hartford

Celebrating nearly 200 years, The Hartford (NYSE: HIG) is an insurance-based financial services company that serves households, businesses and employees by helping to protect their assets and income from risks, and by managing wealth and retirement needs. A Fortune 500 company, The Hartford is recognized widely for its service expertise and as one of the world's most ethical companies. More information on the company and its financial performance is available at www.thehartford.com.

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Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2009 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

ProspX is a trademark of ProspX, Inc.