The
Knot (NASDAQ: KNOT; www.theknot.com),
the #1 wedding brand, has joined forces with lifestyle and beauty brand
philosophy on an exciting new partnership. The result of this unique
collaboration is a multiplatform, integrated marketing campaign
surrounding the launch of philosophy’s first co-branded product made
exclusively for The Knot. Entitled "tying
The Knot,” this just-for-brides gift set was created to pamper the
bride-to-be so she looks as beautiful as she feels on her special day.
The "tying
The Knot” gift set is now available for purchase on TheKnot.com
(TheKnot.com/philosophy)
and philosophy.com. The special set features an inspiring message for
the bride, along with a philosophy created exclusively for The Knot: You
must love yourself before you can love another.
Retailing for $100, "tying
The Knot” includes nine essential bridal beauty products, including
purity one-step facial cleanser; amazing grace firming body emulsion,
bath gel, and spray fragrance to help her feel amazingly clean and
beautifully feminine; and kiss me exfoliating lip scrub for soft,
smooth, kissable lips.
Additional philosophy products in the gift
set are:
-
hope in a jar moisturizer
-
microdelivery peel pads
-
kiss me clear lip balm -- SPF 20
-
eye hope deluxe sample
Surrounding the product launch, The Knot and philosophy announce a
unique marketing campaign: the Wedding
Day Hope Sweepstakes (TheKnot.com/hope).
This interactive sitelet invites brides to share their hopes and dreams
for their big day. These personal and authentic messages will be posted
anonymously on the site’s user-generated
bulletin board for everyone to see. The notes offer an outlet for
brides to share their inner thoughts and feelings which every bride can
relate to. Brides who share their hopes are automatically entered to win
the grand
prize of a luxury honeymoon worth over $10,000, courtesy of Viceroy
Anguilla Resort & Residences. Other prizes include a wedding day
makeover for one lucky bride and her bridesmaids, courtesy of philosophy
beauty expert and makeup
artist John Trau, as well as "tying The Knot” gift sets.
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; www.theknot.com),
is a leading lifestage media company. The Company's flagship brand, The
Knot, is the nation's leading wedding resource, reaching well over a
million engaged couples each year through the #1 wedding website,
TheKnot.com. Other products from The Knot include The Knot
national and local magazines, The Knot books (published by Random House
and Chronicle) and television programming bearing The Knot name (aired
on the Style and Comcast Networks). The Company also owns
WeddingChannel.com, the most visited wedding gift registry website.
About philosophy
philosophy is a lifestyle brand that celebrates feeling well and living
joyously and wants to inspire its customers to live a better life by
being better to themselves. Long before the "doctor” skincare brands of
today, there was philosophy. Born from biomedic, the acclaimed medical
company that pioneered some of today’s most popular in-office treatments
such as the micropeel, philosophy skincare has long been recommended by
dermatologists and plastic surgeons around the country. philosophy is an
international skincare and cosmetic company founded in 1996 and
headquartered in Phoenix, Arizona. For more information, please visit
our website at www.philosophy.com.
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