The Luxury Collection Hotels & Resorts, part of Starwood Hotels &
Resorts Worldwide Inc. (NYSE: HOT), today premieres an original short
film produced by the brand’s newest Global Explorer Waris Ahluwalia,
offering a glimpse into the hidden treasures of some of America’s
favorite destinations. Directed by Luca Guadagnino and starring Agyness
Deyn, HERE aims to inspire global travelers to explore and discover
locales in a unique and authentic way. The film was shot at three of The
Luxury Collection’s most iconic properties across the United States –
The Equinox Resort & Spa in Vermont, The Phoenician Resort & Spa in
Arizona and The Royal Hawaiian Resort in Hawaii – and will live on the
brand’s website at www.luxurycollection.com/thefilmHERE
beginning today.
"The Luxury Collection has always offered a gateway to the world’s most
coveted destinations, and we sought to showcase the distinctive
character and indigenous charms of the brand’s diverse portfolio in this
original film,” said Paul James, Global Brand Leader, St. Regis and The
Luxury Collection Hotels & Resorts. "We are thrilled to premiere HERE
with extremely talented filmmakers who share our insatiable appetite to
travel, explore and discover,” said Carlos Becil, Vice President Brand
Management, North America.
As an impassioned traveler and Global Explorer, Waris conceived the
project with Luca Guadagnino, Sandro Kopp and Tilda Swinton. Agyness
Deyn was cast as the muse, styled by costume designer Heidi Bivens,
embarking on a romantic and often mysterious coast to coast journey
across the American landscape. The brand’s mantra, "Life is a Collection
of Experiences. Let Us Be Your Guide,” led the creative direction of the
film, which captures The British School of Falconry at The Equinox, the
Mother of Pearl pool at The Phoenician and the Royal Beach Tower at The
Royal Hawaiian.
"I am honored to work with dear friends to create such a profoundly
beautiful film that highlights the American landscape and the unique
indigenous experiences we seek as travelers,” says Waris. "The American
continent offers great diversity, great beauty and great adventure - the
film captures this spirit through The Luxury Collection’s exceptional
destinations.”
HERE was produced by Waris Ahluwalia and Lucy Cooper through New York
production house, ALLDAYEVERYDAY. Jason Schwartzman of Coconut Records
and Woody Jackson created the original score.
HERE premiered at an exclusive screening in New York on Tuesday, January
24 and now lives on the brand’s website www.luxurycollection.com/thefilmHERE.
Additionally, Starwood Preferred Guest (SPG) Moments program allowed SPG
members to bid on for direct access to a private screening of HERE and a
stay at The Chatwal, a Luxury Collection Hotel, New York. Please visit www.spg.com/moments
for more information. Join the conversation on twitter at #HEREbyLC.
About The Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering
unique, authentic experiences that evoke lasting, treasured memories.
For the global explorer, The Luxury Collection offers a gateway to the
world’s most exciting and desirable destinations. Each hotel and resort
is a unique and cherished expression of its location; a portal to the
destination’s indigenous charms and treasures. Magnificent décor,
spectacular settings, impeccable service and the latest modern
conveniences combine to provide a uniquely enriching experience.
Originated in 1906 under the CIGA brand as a collection of Europe’s most
celebrated and iconic properties, today The Luxury Collection brand is a
glittering ensemble of more than 75 of the world’s finest hotels and
resorts in more than 30 countries in bustling cities and spectacular
destinations around the world. The Luxury Collection includes
award-winning properties that continuously exceed guest expectations by
offering unparalleled service, style and class while celebrating each
hotel’s distinctive heritage and unique character. All of these hotels,
many of them centuries old, are internationally recognized as being
among the world’s finest. For more information, please visit www.luxurycollection.com
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1,071 properties in 100
countries and territories with 145,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by
Sheraton, and the recently launched Aloft®, and Element SM. The company
boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for
room stays, room upgrades and flights, with no blackout dates. Starwood
Hotels also owns Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval ownership
resorts. For more information, please visit www.starwoodhotels.com.
