The New York Times Releases ‘Election 2012’ App

The New York Times announces its Election 2012 App for iPhone and iPod Touch, a one-stop resource for the most immediate political news as it unfolds throughout the day, available now on the App Store. The first of its kind, the app combines The Times’s world-class political coverage with the top campaign news from around the Web, making it the essential destination for anyone who wants to stay on top of political news.

Central to the app is a news feed that is constantly updated by a dedicated editor to reflect The Times’s authoritative news judgment. Stories are grouped by topic to provide a quick overview of the latest news. Anchored by The Times’s leading political journalism, the feed includes a curated selection of links to articles, blog posts, videos and tweets from other sources to bring together the day’s must-reads. It is personalized to highlight new content since the user’s last visit.

This innovative app builds on The Times’s renowned campaign coverage, including The Caucus blog and Nate Silver’s FiveThirtyEight, as well as campaign-related columns, Op-Eds and editorials from the Opinion section.

In addition, the Election 2012 App also houses the Election Guide, a dynamic hub for campaign data compiled by The Times. The Election Guide includes a database of the latest polls from The Times and elsewhere; candidate profile pages with continuously updated information including bios, campaign finance, poll results and tweets; state profiles with reports that include demographic numbers, past primary winners and delegate rules; a primary calendar; and live election results on primary nights.

"Our goal is for the Election 2012 App to be THE destination for people turning to their phones to stay on top of the most important campaign stories of the moment,” said Fiona Spruill, editor, emerging platforms, The New York Times. "There is a mountain of political news and information out there. We’re trying to make it easier for people by pairing The Times’s distinguished political coverage with a curated take on the best stories from around the Web and the social media universe. And in the process, we’re continuing The Times’s tradition of digital innovation in our campaign coverage.”

New York Times readers who don’t have an iPhone or iPod Touch can visit NYTimes.com’s new Election 2012 mobile site at mobile.nytimes.com/2012 for many of the same features.

The Election 2012 App is available for free from the App Store on iPhone and iPod Touch at www.iTunes.com/AppStore or at NYTimes.com/ElectionApp. Access to the app’s top six stories is available to anyone who downloads Election 2012. Unlimited access to the app, including the Election Guide, is available to New York Times digital subscribers through the NYTimes.com + Smartphone App plan or the All Digital Access plan. Subscribers should log in for full access to Election 2012 as part of their existing subscriptions. Details and pricing for the subscription plans are available at www.NYTimes.com/Access.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com.