The Plow & Hearth Campaign to Re-Forest America Takes Root

Since first announced in September, Plow & Hearth’s Campaign to Re-Forest America^sm has designated 200,000 trees for distribution to three U.S. national forests. In conjunction with the National Forest Foundation and their heritage programs, Plow & Hearth® aims to help with the reforestation of America with one million trees by the end of 2009.

"In only nine short weeks, we’ve already achieved one-fifth of our goal,” said Plow & Hearth president Tim Hopkins. "It’s clear that our customers share our commitment to the environment, and with their continued support, I’m confident we will reach our one million target.”

After any Plow & Hearth purchase, customers will receive an email that allows them to select among three U.S. national forests to receive a tree-seedling.

• 70,000 tree seedlings have been allocated to the Huron-Manistee National Forest in Michigan. These trees will help restore the Kirtland’s warbler nesting habitat.
• More than 20 plant and animal species in Florida’s Ocala National Forest will benefit from 54,000 seedlings to replenish the forest’s diminished longleaf pine.
• Fifty-two thousand (52,000) seedlings have been designated for the restoration of the San Bernardino National Forest in California, which wildfires destroyed much of in September 2007.
• Approximately 24,000 have opted to leave it to Plow & Hearth to determine where their seedling is delivered.

People can also donate directly to the program via www.natlforests.org. Additional information about the campaign and the forests it serves is available on the site.

Plow & Hearth has long supported giving back to the environment. Its Planting Two for One® program donates two seedlings for every tree used to generate a catalog. Since its inception back in 1991, this program has led to the reforestation of more than 1.5 million trees in its home state of Virginia. Plow & Hearth also offers practical, eco-friendly products for composting and pest control, energy-saving insulated curtains, and fatwood made from pine stump waste and more.

To learn more about the Campaign to Re-Forest America, visit www.plowandhearth.com/trees.

About Plow & Hearth

Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 25 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand. Special consideration is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong® and Magic Cabin®, and weather instruments from Wind & Weather®. Plow & Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS).

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world’s leading florist and a provider of specialty gifts for all occasions. The 1-800-FLOWERS.COM, "Gift Shop” includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.^® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPacsm as well as Home Decor and Children’s Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

About National Forest Foundation

Founded by Congress in 1991, the National Forest Foundation works to conserve, restore and enhance America’s 193-million-acre National Forest System. Through community-based strategies and public-private partnerships, the NFF enhances wildlife habitat, revitalizes wildfire-damaged landscapes, restores watersheds, and improves recreational resources for the benefit of all Americans. The NFF’s Friends of the Forest^® program helps build awareness of the issues and values surrounding our National Forests through outreach and volunteer opportunities. To learn more, visit us at www.nationalforests.org.

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