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31.03.2010 13:05

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Tickets.com Selects Infogroup’s Yesmail Enterprise Platform to Power Cross-Channel Marketing Efforts

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Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced a reseller agreement with Tickets.com to resell its Enterprise 7 cross-channel marketing platform to Tickets.com clients. The Yesmail branded product line from Infogroup Interactive focuses on industry leading e-mail and social marketing services for the large enterprise market.

Tickets.com provides a market-leading ticketing solution to live entertainment, sports and arts clients worldwide. Working together with Infogroup Interactive to resell the Yesmail Enterprise 7 platform allows Tickets.com to extend award-winning e-mail marketing, mobile messaging and social marketing services to the rapidly-growing sports and entertainment industry. The agreement also underscores Tickets.com’s focus on the development of strategic partnerships with technology leaders to deliver innovative solutions to support client growth and evolving needs.

"Adding the innovative technology behind the Enterprise 7 platform to our ProVenue® solutions suite was the next step to building out a comprehensive program that meets the needs of marketers in a rapidly changing buyer’s market,” said Sheri Fink, Manager of eCommerce and Strategic Alliances at Tickets.com. "As Tickets.com clients’ retention programs have grown in complexity, they need a trusted multi-channel partner who can provide the expertise and technology to drive ticket sales through e-mail and mobile channels. We are committed to offering our clients robust and comprehensive solutions that are unmatched in the industry, and Enterprise 7 helps us achieve this goal,” said Fink.

"We are excited about working with Tickets.com to bring a powerful, integrated solution and easy-to-use technology that allows them to reach their marketing objectives and deliver more value to their clients,” said John Harrison, President and General Manager at Infogroup Interactive’s Yesmail Platform Solutions. "This is a great opportunity for us to extend our industry leading services to the sports and entertainment market which is a major market in the adoption of mobile and social marketing services.”

As part of the agreement, Infogroup Interactive and Tickets.com will work together to jointly sell Enterprise 7 to Tickets.com clients. Tickets.com clients will be able to take advantage of Yesmail’s Enterprise platform to help drive tickets sales based on consumer event preferences.

About Infogroup Interactive

Infogroup Interactive is a digital solutions division, with industry-leading e-mail marketing solutions under the Yesmail product line and industry leading digital acquisition and media solutions under the Walter Karl product line. Built on a solid core of innovative technology, Infogroup Interactive offers a complete portfolio of digital solutions and services for marketers who need unified, market-leading digital customer acquisition and retention solutions for cohesive multi-channel lead generation programs. Infogroup Interactive empowers marketers to develop, execute and analyze comprehensive, cross-channel marketing campaigns using e-mail, mobile and SMS, social media, direct marketing media and web-based applications. Infogroup Interactive was founded in 2010 with corporate headquarters in Portland, Oregon and offices in Atlanta, Austin, Boulder, Chicago, Los Angeles, San Francisco, New York, Omaha, Pearl River, Toronto, London and Singapore.

About Tickets.com

Tickets.com is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, Tickets.com offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A privately held subsidiary of MLB Advanced Media, LP, since 2005, Tickets.com is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers at www.tickets.com.

About Infogroup

Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.Infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

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