Infogroup
(NASDAQ: IUSA), the leading provider of data driven and interactive
resources for targeted sales, marketing and research solutions today
announced a reseller agreement with Tickets.com to resell its Enterprise
7 cross-channel marketing platform to Tickets.com clients. The Yesmail
branded product line from Infogroup
Interactive focuses on industry leading e-mail and social marketing
services for the large enterprise market.
Tickets.com provides a market-leading ticketing solution to live
entertainment, sports and arts clients worldwide. Working together with
Infogroup Interactive to resell the Yesmail Enterprise 7 platform allows
Tickets.com to extend award-winning e-mail marketing, mobile messaging
and social marketing services to the rapidly-growing sports and
entertainment industry. The agreement also underscores Tickets.com’s
focus on the development of strategic partnerships with technology
leaders to deliver innovative solutions to support client growth and
evolving needs.
"Adding the innovative technology behind the Enterprise 7 platform to
our ProVenue® solutions suite was the next step to building out a
comprehensive program that meets the needs of marketers in a rapidly
changing buyer’s market,” said Sheri Fink, Manager of eCommerce and
Strategic Alliances at Tickets.com.
"As Tickets.com clients’ retention programs have grown in complexity,
they need a trusted multi-channel partner who can provide the expertise
and technology to drive ticket sales through e-mail and mobile channels.
We are committed to offering our clients robust and comprehensive
solutions that are unmatched in the industry, and Enterprise 7 helps us
achieve this goal,” said Fink.
"We are excited about working with Tickets.com to bring a powerful,
integrated solution and easy-to-use technology that allows them to reach
their marketing objectives and deliver more value to their clients,”
said John Harrison, President and General Manager at Infogroup
Interactive’s Yesmail
Platform Solutions. "This is a great opportunity for us to extend
our industry leading services to the sports and entertainment market
which is a major market in the adoption of mobile and social marketing
services.”
As part of the agreement, Infogroup Interactive and Tickets.com will
work together to jointly sell Enterprise 7 to Tickets.com clients.
Tickets.com clients will be able to take advantage of Yesmail’s
Enterprise platform to help drive tickets sales based on consumer event
preferences.
About Infogroup Interactive
Infogroup Interactive is a digital solutions division, with
industry-leading e-mail marketing solutions
under the Yesmail product line and industry leading digital acquisition
and media solutions under the Walter Karl product line. Built on a solid
core of innovative technology, Infogroup Interactive offers a complete
portfolio of digital
solutions and services for marketers who need unified,
market-leading digital customer acquisition and retention solutions for
cohesive multi-channel lead generation programs. Infogroup Interactive
empowers marketers to develop, execute and analyze comprehensive,
cross-channel marketing campaigns using e-mail, mobile and SMS, social
media, direct marketing media and web-based applications. Infogroup
Interactive was founded in 2010 with corporate headquarters in Portland,
Oregon and offices in Atlanta, Austin, Boulder, Chicago, Los Angeles,
San Francisco, New York, Omaha, Pearl River, Toronto, London and
Singapore.
About Tickets.com
Tickets.com is a leading provider of fully integrated event ticketing
solutions and services for thousands of top arts, entertainment, and
sports organizations worldwide. Delivering the latest in ticketing
technology, Tickets.com offers the advanced ProVenue® ticketing
platform, which serves the core of a comprehensive suite of integrated
features, products, and services that help clients enhance ticket sales,
marketing efforts, and overall customer experience. A privately held
subsidiary of MLB Advanced Media, LP, since 2005, Tickets.com is
headquartered in Costa Mesa, CA, and has regional offices across the
U.S. and around the world. The company also sells tickets directly to
consumers at www.tickets.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive
resources that enables targeted sales, effective marketing and
insightful research solutions. Our information powers innovative tools
and insight for businesses to efficiently reach current and future
customers through multiple channels, including the world’s most dominant
and powerful Internet search engines and GPS navigation systems.
Infogroup’s headquarters are located at 5711 South 86th
Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or
visit www.Infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve risks and
uncertainties that could cause actual results to differ materially from
those stated or implied by such forward-looking statements. The
potential risks and uncertainties include, but are not limited to,
recent changes in senior management, the successful integration of
recent and future acquisitions, fluctuations in operating results,
failure to successfully carry out our Internet strategy or to grow our
Internet revenue, effects of leverage, changes in technology and
increased competition. More information about potential factors that
could affect the company’s business and financial results is included in
the company’s filings with the Securities and Exchange Commission.
