In just nine short weeks, Coach John Calipari, Papa John’s and John and
Annette Schnatter have delivered $50,000 for the children of Kentucky –
without even getting up from the computer.
The 850,000 Twitter and Facebook followers and CoachCal.com members of
University of Kentucky basketball coach, John Calipari, raised funds
through an online promotion, The Coach Cal 3-Pointer – a large up to
three topping pizza for only $10, with $1 going to the John Calipari
Foundation for Children, benefiting the Kentucky Children’s Hospital.
"Papa John’s is thrilled to be part of the excitement that Coach Cal
brings to the Bluegrass,” said Jude Thompson, Papa John’s president and
chief operating officer. "The promotion has exceeded our wildest
expectations and continues to show us the power of online ordering,
social media and the Big Blue Nation.”
Thompson added, "Going into this promotion, Papa John’s anticipated that
we would have interest from fans in Kentucky. What we didn’t anticipate
was that 60 percent of the redemptions on this online promotion have
been from outside the borders of our Commonwealth. That says something
about the popularity of the program and the new coach. We’re proud to be
on the team and to raise funds for the Kentucky Children’s Hospital.”
The John Calipari Foundation for Children is dedicated to the betterment
of the lives of underprivileged children. All proceeds from the
promotion will benefit Kentucky Children’s Hospital. Of the $50,000
being donated, $45,000 was raised through the online promotion and
$5,000 was an additional gift from John and Annette Schnatter.
Papa John’s is also partnering with Coach Cal with a special copy of his
new book, Bounce Back, including his autograph. Customers can
order a large three-topping pizza and get the book all for $30 by going
online to www.papajohns.com
and using the promo code, "BOUNCE.”
Headquartered in Louisville, Kentucky, Papa John’s International, Inc.
(NASDAQ: PZZA) is the world’s third largest pizza company. For nine of
the last 10 years, consumers have rated Papa John’s No. 1 in customer
satisfaction among all national pizza chains in the highly regarded
American Customer Satisfaction Index (ACSI). Papa John’s also ranks
first among pizza companies in the 2008 Brand Keys Customer Loyalty
Engagement Index, was honored by Restaurants & Institutions Magazine
(R&I) with the 2008 Silver Award for Consumers’ Choice in Chains in the
pizza segment, and was named 2007 Pizza Today Chain of the Year. For
more information about the company or to order pizza online, visit Papa
John’s at www.papajohns.com.
For more about UK Coach John Calipari, visit www.CoachCal.com.
Papa John’s is an official corporate partner of the University of
Kentucky Athletics.