Ukraine’s Kyivstar Selects Comverse HUB Mobile Advertising Platform To Deliver Promotions to Subscribers’ Handsets

Comverse has been selected by Kyivstar, Ukraine’s largest mobile operator with over 22 million users, to deploy a multi-channel mobile advertising platform in its network, allowing Kyivstar to launch targeted promotional campaigns to its subscribers.

Kyivstar will use the Comverse HUB Mobile Advertising platform with advanced targeting and analytics capabilities to promote its own products and services to subscribers via multiple channels, such as text messaging (SMS) and replies generated by self-service options made possible by Unstructured Supplementary Service Data (USSD). For instance, balance notifications generated by Kyivstar’s existing prepaid billing system from Comverse will include promotions of Kyivstar‘s own products.

To constantly improve results, advanced metrics will make it possible for Kyivstar to precisely track and fine tune the effectiveness of marketing campaigns. In addition, because the billing system is always on and available, Kyivstar is assured that these results are accurate and not skewed by system downtimes.

"Mobile advertising gives us creative new ways to enrich the user experience and provide subscribers with information and promotions relevant to them,” said Vitaliy Vorozhbyt, products management and development director at Kyivstar.

"We selected Comverse for their mobile advertising expertise across all channels around the globe,” Vorozhbyt said, "as well as their ability to integrate it with their systems already here, such as our existing Comverse prepaid billing system. This is especially important because our promotions will depend heavily on reliable, real-time information.”

Mobile Advertising is part of Comverse HUB Value-Added Services, spanning voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.

"By joining a growing group of innovative operators using the Comverse HUB Mobile Advertising platform, Kyivstar positions itself to tap into the mobile phone’s potential as the ultimate marketing tool,” said Dror Bin, President of Global Sales at Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

"Comverse makes mobile advertising more relevant to the user with a one-on-one approach, multiple touchpoints, and unsurpassed targeting capabilities,” Bin said. "The fact that we were able to easily install another Comverse solution within Kyivstar’s existing offering also shows how well Comverse products work together.”

At the upcoming Mobile World Congress meeting (Feb. 15 to 18) in Barcelona, visitors are invited to Hall 8 Booth B83 to experience the Comverse HUB Mobile Advertising platform and a wide range of Comverse demos. To schedule a meeting with Comverse, visitors are encouraged to make an online request.

About Kyivstar

The national mobile communications operator Kyivstar provides services for more than 22 million subscribers. Kyivstar provides GPRS/EDGE services all over its coverage territory in Ukraine. Also the company provides international GPRS-roaming services in 146 countries and territories. In total for contract subscribers Kyivstar provides roaming services in 195 countries and territories on five continents. Kyivstar provides Ukrainian people with modern telecommunication technologies at affordable prices. www.kyivstar.ua

About Comverse

Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

This release contains "forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that any forward-looking statements will be achieved. Important factors that could affect the statements contained herein include: changes in the demand for the company’s products; changes in capital spending among the company’s current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the company or its competition; and risks associated with rapidly changing technology and the ability of the company to introduce new products on a timely and cost-effective basis. The company undertakes no commitment to update or revise forward-looking statements except as required by law.