World Wrestling Entertainment® and Syfy today announced the next
generation of reality television with the debut of WWE NXT,
Tuesday, February 23, 2010 at 10:00 PM ET/PT on Syfy.
WWE NXT is a hybrid live event/reality show featuring
eight well-known, popular WWE Superstars ("Pros”) mentoring eight WWE
"Rookies.” These Rookies, who are learning the ropes, are athletes who
epitomize pop culture and personify strong attributes – they are
opinionated and aggressive – which means inherent conflict between
Rookies and other Rookies, conflict between Rookies and Pros, as well
as, conflict between Pros and Pros. The trials and tribulations of the
WWE NXT cast ensure action-packed, innovative
entertainment – WWE Style.
"Once again, WWE will bring something entirely new to the television
landscape as WWE meets reality TV,” said Vince McMahon, Chairman and
CEO, World Wrestling Entertainment. "As we introduce this brand new
franchise exclusively on Syfy, WWE NXT will have a
completely different look and feel from our other WWE television
programming.”
"Syfy is excited to continue our partnership with WWE, Vince and his
team with this innovative live event/reality show,” said Syfy President
Dave Howe. "This is a unique combination of heart-stopping entertainment
and gritty behind-the-scenes reality. The NXT Rookies take
the challenge of our new tagline ‘Imagine Greater’ to heart as they
embark on their ultimate dream quest to be the next generation of
revered heroes and champions in the fantastic arena of the WWE.”
Syfy is a media destination for imagination-based entertainment. With
year round acclaimed original series, events, blockbuster movies,
classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com),
and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport
to limitless possibilities. Originally launched in 1992 as SCI FI
Channel, and currently in more than 96 million homes, Syfy is a network
of NBC Universal, one of the world's leading media and entertainment
companies. (Syfy. Imagine greater.)
World
Wrestling Entertainment, Inc., a publicly traded company (NYSE:
WWE), is an integrated media organization and recognized leader in
global entertainment. The company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a global
audience. WWE is committed to family-friendly, PG
content across all of its platforms including television
programming, pay-per-view, digital media and publishing. WWE programming
is broadcast in more than 145 countries and 30 languages and reaches
more than 500 million homes worldwide. The company is headquartered in
Stamford, Conn., with offices in New York, Los Angeles, Chicago, London,
Shanghai, Sydney, Tokyo and Toronto. Additional information on World
Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com
and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves, trademarks,
copyrights and logos are the exclusive property of World Wrestling
Entertainment, Inc. and its subsidiaries. All other trademarks, logos
and copyrights are the property of their respective owners.
Forward-Looking Statements: This
news release contains forward-looking statements pursuant to the safe
harbor provisions of the Securities Litigation Reform Act of 1995, which
are subject to various risks and uncertainties. These risks and
uncertainties include the conditions of the markets for live events,
broadcast television, cable television, pay-per-view, Internet, feature
films, entertainment, professional sports, and licensed merchandise;
acceptance of the Company's brands, media and merchandise within those
markets; uncertainties relating to litigation; risks associated with
producing live events both domestically and internationally;
uncertainties associated with international markets; risks relating to
maintaining and renewing key agreements, including television
distribution agreements; and other risks and factors set forth from time
to time in Company filings with the Securities and Exchange Commission.
Actual results could differ materially from those currently expected or
anticipated. In addition to these risks and uncertainties, our dividend
is based on a number of factors, including our liquidity and historical
and projected cash flow, strategic plan, our financial results and
condition, contractual and legal restrictions on the payment of
dividends and such other factors as our board of directors may consider
relevant.
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