Yahoo! oneSearch™ Named as the Exclusive Search Service on Virgin Media’s Mobile Portal in the UK

Virgin Media and Yahoo! today announced that Yahoo! oneSearch™ will power the Internet search experience on Virgin Media’s new, enhanced mobile portal. The Virgin Media mobile portal will be available to consumers on the 8^th of December, and brings the world of news, music, video, games and entertainment, as well as Yahoo!’s award-winning mobile search experience, straight to consumers’ pockets.

Yahoo! oneSearch is specifically designed for the needs of a mobile user, intuitively returning results directly in the first screen, removing the need for consumers to navigate through thousands of links to find the information they want.

• For instance, when a search for a football team is entered, Yahoo! oneSearch returns the latest scores, fixtures, team profiles, news, images and a link to the team's Web site.
• Alternatively, if a user searches for a film, Yahoo! returns showing times at local cinemas, reviews, news articles and information on the cast.

Yahoo! oneSearch will provide Virgin Media’s mobile consumers with relevant information on virtually any topic –- from news, financial information, weather conditions, Flickr^™ photos and lottery results, to Web and mobile web sites, travel information, integrated information from Wikipedia and Yahoo! Answers, and much more. Yahoo! oneSearch will also display relevant ringtones, wallpapers, games and other content within search results.

Yahoo! and Virgin Media plan to deliver mobile sponsored search results and contextually served sponsored listings within the Virgin Media mobile portal early 2009. With a focus on creating the monetization engine for the mobile Internet, Yahoo! is enabling advertisers to reach their target audiences at large scale and with impact. Yahoo! is delivering a compelling consumer service via Yahoo! oneSearch that will help marketers connect with mobile consumers.

Commenting on the partnership, Graeme Oxby, managing director of Virgin Mobile said: "Our new Virgin Media mobile portal brings the web to consumers’ pockets. A great mobile search service is a crucial part of this and by integrating Yahoo! oneSearch into the portal, we are ensuring our customers have all the information they need at their fingertips. Whether you’re checking the Saturday football scores or your favourite web services, you’re guaranteed to find what you need with ease.”

"Working closely with our 70 mobile operator partners, Yahoo! oneSearch is a starting point for mobile consumers globally, revolutionizing the mobile search experience by delivering relevant answers to queries that mobile users have while on-the-go,” said Mitch Lazar, managing director of Connected Life Europe, Yahoo!. "Together, Virgin Media and Yahoo! are enhancing the user’s mobile Internet experience in the UK while creating unique opportunities for advertisers to reach a highly-engaged audience of mobile consumers.”

About Yahoo!

Yahoo! (NASDAQ:YHOO) is a leading global Internet brand and one of the busiest Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. (YHOO – M)

For more on Yahoo!'s mobile news please visit http://mobile.yahoo.com/newsroom.

Yahoo!, Yahoo! oneSearch, the Yahoo! logo and Flickr are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Virgin Mobile

Launched in 1999, Virgin Mobile is the UK's largest mobile virtual network operator and uses T-Mobile's network. With 4.4 million customers, Virgin Mobile is part of Virgin Media and the group is the first to be able to offer 'quadruple play' to customers: mobile and fixed line telephony, broadband internet and television.

In the UK, Virgin Mobile phones are available direct on 0845 6000 600, on the web at virginmobile.co.uk or on the high street at approximately 5,000 outlets including Virgin Mobile Stores, zavvi, The Carphone Warehouse, Phones 4 U, Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos, Woolworths, web retailers Dial-a-phone plus hundreds of independent mobile phone dealers, and available via Littlewoods Shop Direct Home Shopping, Grattan and Empire home shopping channels.

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