Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced
today that it has reached an agreement with Google Inc. that will
enhance its ability to compete in the converging search and display
marketplace, advancing the company’s open
strategy. The agreement enables Yahoo! to run ads supplied by Google
alongside Yahoo!’s search results and on some
of its web properties in the United States and Canada. The agreement is
non-exclusive, giving Yahoo! the ability to display paid search results
from Google, other third parties, and Yahoo!’s
own Panama marketplace.
Under the terms of the agreement, Yahoo! will select the search term
queries for which – and the pages on which –
Yahoo! may offer Google paid search results. Yahoo! will define its users’
experience and will determine the number and placement of the results
provided by Google and the mix of paid results provided by Panama,
Google or other providers. The agreement applies to paid search and
content match and does not apply to algorithmic search. The agreement
also applies to current partners in Yahoo’s
publisher network.
Yahoo! CEO and co-founder Jerry Yang said, "We
believe that the convergence of search and display is the next major
development in the evolution of the rapidly changing online advertising
industry. Our strategies are specifically designed to capitalize on this
convergence -- and this agreement helps us move them forward in a
significant way. It also represents an important next step in our open
strategy, building on the progress we have already made in advancing a
more open marketplace.” "This agreement provides a source of funds to
both deliver financial value to stockholders from search monetization
and to invest in our broader strategy to transform display advertising
and advance our starting point objectives with users,”
said Yahoo! President Sue Decker. "It
enhances competition by promoting our ability to compete in the
marketplace where we are especially well positioned: in the convergence
of search and display.” Agreement Provides Attractive Economics
and Enhances Search Monetization
Yahoo! believes that this agreement will enable the Company to better
monetize Yahoo!’s search inventory in the
United States and Canada. At current monetization rates, this is an
approximately $800 million annual revenue opportunity. In the first 12
months following implementation, Yahoo! expects the agreement to
generate an estimated $250 million to $450 million in incremental
operating cash flow.
The agreement will enhance Yahoo!’s ability
to achieve its goal to grow operating cash flow significantly, while at
the same time providing flexibility to continue to invest in ongoing
initiatives such as algorithmic search innovation and search and display
advertising platforms. It gives Yahoo! complete flexibility to continue
to use its Panama paid search results.
Significant Benefits Will Flow to Users,
Advertisers, Publishers and Employees
Users will also benefit from Yahoo!’s ability
to invest incremental operating cash flow in ongoing improvements to its
search services, building upon recent major innovations such as Search
Assist and SearchMonkey. Advertisers will continue to benefit from
multiple marketplace alternatives including Panama, Google and others.
Publishers will benefit from a winning combination of distribution,
monetization and services to help them grow their businesses. The
financial benefits will enable Yahoo! to broaden the scope of its
investments and initiatives, enhancing Yahoo!’s
ability to offer attractive career opportunities to its employees.
Terms of the Agreement
The agreement will enable Yahoo! to run ads supplied by Google's AdSense™
for Search and AdSense™ for Content services
next to Yahoo!’s internally generated paid
search and algorithmic search results. Yahoo may also run
Google-supplied ads on non-search Yahoo web properties, as well as on
current members of its partner network. The agreement has a term of up
to ten years: a four-year initial term and two, three-year renewals at
Yahoo!’s option. It applies to Yahoo!’s
operations in the U.S. and Canada only. Advertisers will continue to pay
Yahoo! directly for clicks served by Yahoo! from Yahoo!’s
Panama and Content Match marketplaces. Advertisers will pay Google
directly for each click on Google paid search results appearing on
Yahoo! owned and operated network or certain affiliate sites. Google
will share a percentage of such revenue with Yahoo!.
In addition, Yahoo! and Google agreed to enable interoperability between
their respective instant messaging services, bringing easier and broader
communication to users.
The agreement allows either party to terminate the agreement in the
event of a change in control of either party. The agreement also
requires Yahoo! to pay a termination fee if the agreement is terminated
as a result of a change in control that occurs within 24 months. The
termination fee is $250 million, subject to reduction by 50 percent of
revenues earned by Google under the agreement.
Although Google and Yahoo! are not required to receive regulatory
approval of the deal before implementing it, the companies have
voluntarily agreed to delay implementation for up to three and a half
months while the U.S. Department of Justice reviews the arrangement.
Goldman, Sachs & Co., Lehman Brothers and Moelis & Company are acting as
financial advisors to Yahoo!. Skadden, Arps, Slate, Meagher & Flom LLP
is acting as legal advisor to Yahoo!, and Munger Tolles & Olson LLP is
acting as counsel to the outside directors of Yahoo!.
Yahoo! will host a conference call to discuss the agreement with Google
at 6:30 p.m. Eastern Time today. To listen to the call live, please dial
877-391-6847 (reservation number 70308474#). A live audiocast of the
conference call can be accessed through the Company's Investor Relations
website at http://yhoo.client.shareholder.com/index.cfm.
In addition, an archive of the audiocast can be accessed through the
same link. An audio replay of the call will be available following the
conference call by calling 888-286-8010 (reservation number 84138579).
About Yahoo! Inc.
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust. Yahoo!
is headquartered in Sunnyvale, California.
Non-GAAP Financial Measures
This release refers to operating cash flow (operating income before
depreciation, amortization of intangible assets, and stock-based
compensation expense, or OCF), which is a non-GAAP financial measure.
The most comparable GAAP measure is income from operations. With respect
to the OCF numbers provided in this release, the estimate of income from
operations is the same as the estimated OCF, as the Company does not
expect to incur any additional depreciation and amortization or
stock-based compensation expense related to this agreement.
Forward Looking Statements
This release (including without limitation the statements and
information in the quotations from management in this press release)
contains forward-looking statements that involve risks and uncertainties
concerning Yahoo!’s projected financial
performance as well as Yahoo!’s strategic and
operational plans. Actual results may differ materially from those
described in this press release due to a number of risks and
uncertainties. The potential risks and uncertainties include, among
others, the expected benefits of the services agreement with Google may
not be realized, including as a result of actions taken by United States
or foreign regulatory authorities and the response or acceptance of the
agreement by publishers, advertisers, users and employees; the
implementation and results of Yahoo!’s
ongoing strategic initiatives; Yahoo!’s
ability to compete with new or existing competitors; reduction in
spending by, or loss of, marketing services customers; the demand by
customers for Yahoo!’s premium services;
acceptance by users of new products and services; risks related to joint
ventures and the integration of acquisitions; risks related to Yahoo!’s
international operations; failure to manage growth and diversification;
adverse results in litigation, including intellectual property
infringement claims; Yahoo!’s ability to
protect its intellectual property and the value of its brands;
dependence on key personnel; dependence on third parties for technology,
services, content and distribution; general economic conditions and
changes in economic conditions; and potential continuing uncertainty
arising in connection with the withdrawal of Microsoft’s
unsolicited proposal to acquire Yahoo!, and the announced intention by a
stockholder to seek control of our Board of Directors, the possibility
that Microsoft or another person may in the future make another
proposal, or take other actions which may create uncertainty for our
employees, publishers, advertisers and other business partners, and the
possibility of significant costs of defense, indemnification and
liability resulting from stockholder litigation relating to the
Microsoft proposal. More information about potential factors that could
affect Yahoo!’s business and financial
results is included under the captions "Risk
Factors” and "Management’s
Discussion and Analysis of Financial Condition and Results of Operations”
in Yahoo!’s Annual Report on Form 10-K for
the fiscal year ended December 31, 2007, as amended, and the Quarterly
Report on Form 10-Q for the quarter ended March 31, 2008, which are on
file with the Securities and Exchange Commission ("SEC”)
and available at the SEC’s website at www.sec.gov.
All information in this release is as of June 12, 2008, unless otherwise
noted, and Yahoo! does not intend, and undertakes no duty, to update or
otherwise revise the information contained in this release.
Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks
of Yahoo! Inc. All other names are trademarks and/or registered
trademarks of their respective owners.