The New York Times and the
International Herald Tribune announced today that on Oct. 6, they
will launch KEY, The New York Times Real Estate Magazine –
International Edition. The magazine will be distributed inside the IHT
to subscribers, at hotels and on newsstands in major markets in Europe
and the Middle East. It will be published twice a year offering a mix of
original content with articles from the U.S. publication.
Informative and engaging, KEY, International Edition, delivers
high-quality journalism and compelling photography while reporting on
the world’s real estate markets. The
publication offers advertisers a new environment to showcase their
products and services to an international, affluent set of readers drawn
to luxury and style.
"Expanding KEY to major cities in Europe and
the Middle East is a big advantage for our advertisers here in the U.S.,”
said Denise Warren, senior vice president and chief advertising officer,
The New York Times Media Group. "Advertisers
are always looking for new ways to extend their brand and KEY is the
perfect vehicle to reach an influential international audience in the
real estate marketplace.” "KEY will give advertisers a unique
opportunity to reach the very affluent audience of the IHT with a glossy
magazine dedicated to luxury real estate. Today the global citizen is
also a global investor and KEY with the IHT will be the link between
home owners, home sellers, developers and marketers of fine properties
worldwide,” said Jean-Christophe Demarta,
international advertising director, The New York Times Media Group.
The reservation close date for KEY, International Edition is Aug. 27.
For information on advertising, please contact Andy Wright at
212-556-1050 or wrighah@nytimes.com.
About The New York Times Company The New York Times Company (NYSE:
NYT), a leading media company with 2007 revenues of $3.2 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, 16 other daily newspapers, WQXR-FM
and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com.
The Company's core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
About the International Herald Tribune The International Herald Tribune (IHT)
is the premier international newspaper for opinion leaders and
decision-makers around the globe. It combines the extensive resources of
its own correspondents with those of The New York Times, is printed at
35 sites throughout the world and is for sale in more than 180
countries. Based in Paris since 1887, the IHT is part of The New York
Times Company.
This press release can be downloaded from www.nytco.com
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