Advanta Declares Quarterly Dividends

Advanta Corp. (NASDAQ: ADVNB; ADVNA) today announced that its Board of Directors declared a regular quarterly cash dividend of 2.0 cents for its Class A Common Stock and 2.5 cents for its Class B Common Stock. This reflects the Company’s previously announced dividend decrease. The dividends will be payable on March 13, 2009 to stockholders of record as of February 20, 2009. Advanta has declared consecutive quarterly dividends since 1990.

About Advanta

Advanta is one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market today. Advanta’s exclusive focus on this market as well as its size, experience, and commitment to developing meaningful product offerings and a high level of service tailored to the needs of small businesses differentiates the company from other issuers. Founded in 1951, Advanta has long been an innovator in developing and introducing many of the marketing techniques that are common in the financial services industry today. Learn more about Advanta at www.advanta.com.

This Press Release contains forward-looking statements that are subject to certain risks and uncertainties. The most significant among these risks and uncertainties are factors that could impact the Company’s liquidity and capital and the effect of legal and regulatory developments.