Advanta's Affiliate Program Honored by LinkShare, Designated as Premium Partner
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Advanta Corp. (NASDAQ: ADVNB;
ADVNA) announced today that LinkShare,
a leading pay-per-action marketing network, has identified Advanta Bank
Corp.’s affiliate marketing program as a "Premium
Partner.” According to LinkShare, Advanta is
the only credit card issuer and one of a select few out of hundreds of
companies to meet the Premium Partner Program criteria.
The Advanta
Affiliate program, consisting of more than 500 affiliates, is a
free, easy-to-use service that allows organizations and individuals to
promote Advanta small business credit cards on their web site.
According to LinkShare, Advanta consistently meets or exceeds LinkShare’s
Premium Partner criteria for selected affiliate management functions in
areas such as average response times to transaction inquiries and
accessibility of current and complete contact information.
"Our top publishers recognize that LinkShare
clients who are Premium Partners know how to provide great affiliate
customer service,” said LinkShare Senior Vice
President Arun Don Bordoloi. "Advanta’s
designation as a LinkShare Network Premium Partner lets publishers know
that we highly value Advanta’s affiliate
program and look forward to further strengthening our relationship with
them.” About Advanta
Advanta is one of the nation’s largest credit
card issuers (through Advanta Bank Corp.) in the small business market
today. Advanta’s exclusive focus on this
market, as well as its size, experience and commitment to developing
meaningful product offerings and a high level of service tailored to the
needs of small businesses, differentiate the company from other issuers.
Founded in 1951, Advanta has long been an innovator in developing and
introducing many of the marketing techniques that are common in the
financial services industry today. Learn more about Advanta at www.advanta.com.
