NEW YORK (TheStreet) -- Amazon
calls them "Coins" - the company's name for virtual currency that U.S. customers can use in its Amazon Appstore.
Coins, which will launch in May, are for users of Amazon's Kindle Fire tablets. The idea's that Fire owners will use these new "Coins" to buy apps, games and other in-app items on their devices.
Amazon says that when the new currency launches it will be giving away millions of Coins to get things started. That way, Fire users can begin using the new currency immediately.
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