America’s millionaires are facing the future with uncertainty and
lowered expectations, according to the 10th annual Phoenix
Wealth Survey, conducted by The Phoenix Companies, Inc., a leading
provider of life insurance and annuities for high-net-worth consumers.
"The continuing economic turmoil has stripped America’s millionaires of
their confidence and sense of security; they are feeling far worse off
than they did during the last economic downturn in 2003,” said Walter H.
Zultowski, Ph.D., senior vice president of Research and Concept
Development at Phoenix. "This pessimism has affected their attitudes
about their financial future as well as their behaviors.”
More than 1,700 people with $1 million or more in net worth (excluding
their primary residence) were polled in January and February of this
year by Harris Interactive. Survey highlights include:
Record-high levels of pessimism
The percentage of millionaires feeling pessimistic about their financial
future has surged six-fold since the survey began in 2000. In 2009, 30
percent of respondent’s were pessimistic versus 5 percent in the
survey’s inaugural year.
Results also show that the high net worth’s view of their financial
security has turned upside down in the past few years. In 2007, this
group had high levels of optimism, with more than four out of five
saying they felt wealthier than they did in 2006. Just two years later,
nearly three-quarters – 74 percent – said they felt less wealthy
than they did the prior year.
Negative wealth effect
Survey findings indicate a reversal of the "wealth effect” environment
of recent years during which consumers were richer – or at least
perceived themselves to be. The percentage of high net worth who were
"very optimistic” about their personal financial future in 2009 dropped
by half in just two years, with just 17 percent reporting that high
level of optimism, compared with 34 percent in 2007. The percentage of
people who said their wealth was "extremely” or "very secure” for the
long term also dropped from 45 percent in 2007 to a scant 28 percent in
2009.
Recovery? Not any time soon
For the high net worth, the long-term view is as bleak as the present.
The ratio of pessimists to optimists is about two-to-one, with 59
percent expressing doubts about the state of the national economy in the
next one to two years compared to 30 percent of optimists. That "gloom
barometer” is nearly double the 2007 findings, when just 30 percent were
pessimistic.
According to Dr. Zultowski, the 2009 percentages are particularly stark
compared with the last bear market in 2003, when just 37 percent said
they were pessimistic about the economy for the next one to two years.
Today’s millionaires are similarly downbeat about the return of the
equity markets to more sustainable growth levels. Close to two-thirds
see improvement in the next 13 to 36 months. Interestingly, a smaller
but significant group – 17 percent – predicts that a return to
sustainable growth levels will take longer than 36 months.
Safety is the new investing watchword
Preserving wealth has become the high net worth’s dominant investment
priority, and has trumped the goal of achieving a return on assets by
the widest margin in ten years.
Half of survey respondents say they have become more risk-averse and
significantly more – 59 percent – are investing to preserve assets
versus 41 percent for return. In 2000 – the study’s inaugural year – the
investing priority for 56 percent of respondents was return with just 44
percent saying their goal was to preserve assets. The prior peak in the
high net worth’s interest in preserving assets – 58 percent – was in
2003, the last time the economy skidded.
The investing priority shift has resulted in more people adding bonds
and exchange traded funds (ETFs) to their portfolios, with an increase
of 5 percent for bonds (52 percent) and 6 percent for ETFs (20 percent).
"Surprisingly, even though the high net worth are taking action, they
remain confused about investing,” said Dr. Zultowski. Half of those
surveyed say they are confused about the best way to invest their money,
a marked increase from 32 percent in 2008 and almost double the
percentage in 2007, when just 26 percent of respondents said they were
confused.
Catch me if I fall: Home equity loans and lines of credit
Having cash in a crunch is clearly on the minds of the high net worth.
The percentage with home equity loans and lines of credit jumped seven
percent from 2008, from 34 to 41 percent. While 21 percent have not used
the money, 16 percent used it to pay off debts or bills, up from 6
percent the prior year. Many more people are using the money to make an
investment in a property or home, up to 19 percent in 2009 from just 2
percent a year earlier.
Goodbye beach house, hello RV: Living with less
Fears about retirement have reached their highest level in the history
of the study, with concerns running the gamut, from outliving assets (45
percent versus 36 percent in 2008) to having to modify their current
lifestyle (44 percent versus 37 percent in 2008) to needing to replenish
their retirement savings (34 percent versus 28 percent in 2008).
"Driving the anxiety are worries that poor investment performance will
erode assets and inflation will diminish the value of their income,”
said Dr. Zultowski. For example, 51 percent cite investment performance
as a concern, a jump of 12 percentage points from 2008.
Where are you when I need you? Some feel financial advisors are MIA
Although the high net worth are turning back to advisors, with 73
percent saying they are getting advice from a professional advisor
compared with 67 percent last year, the numbers are still surprisingly
low given the difficult times, said Dr. Zultowski. Twenty-seven percent
do not receive advice from any advisor – a decrease from 33 percent in
2008 – and more than a third do not have a primary financial advisor,
down from 41 percent in 2008.
Of the ones who do have an advisor, satisfaction seems to be slipping,
with 13 percent saying they expect to seek a new advisor in the next 12
months, up from 8 percent in 2008. Many of these consumers appear to be
turned off by what they see as a lack of initiative. More than a third
say their advisors are not proactive in maintaining contact, an eleven
percent leap from 2008. In response to the current conditions, nearly a
quarter say they initiated contact with their advisor, compared
with 27 percent who were contacted by their advisor. Most stunningly, 51
percent have had no contact with their advisor or don’t have an advisor.
Contact isn’t the only problem, however. Nearly one-third say their
advisor doesn’t offer products or services they need, and that
perception appears to be growing. The number of people saying their
advisors don’t provide what they need has doubled over the past five
years. "These data suggest a missed opportunity for advisors,” said Dr.
Zultowski. "The keys to successful client relationships in a negative
wealth environment are maintaining contact and bringing them new,
innovative solutions for their financial needs and concerns.”
In one ear and out the other?
Despite the wrenching changes in the U.S. economy and the lives of
individuals, the high net worth don’t foresee any long-term behavior
changes. Sixty-five percent say Americans will save more and borrow less
in the near term, but when financial conditions improve, they will
return to borrowing more and saving less. Just one quarter see a
permanent change.
About the survey
The Phoenix Wealth Survey, first conducted in 2000, monitors the
demographics, attitudes and financial behavior of the high net worth in
the United States. Created, designed and analyzed by Walter Zultowski,
Ph.D., senior vice president, Research and Concept Development at
Phoenix, the survey also informs the company’s development of new
financial products and services for affluent and high-net-worth
individuals and families.
The Tenth Annual Phoenix Wealth Survey was conducted by Harris
Interactive between January and February 2009 and comprised online
interviews with 1,735 randomly selected high-net-worth individuals (net
worth of $1 million or more, minus any debt and the value of their
primary home). In all aspects besides their net worth, respondents were
demographically representative of the U.S. population as a whole. The
survey has a sampling error of +/- 2.2 percentage points. A full
methodology is available.
About Phoenix Companies, Inc.
With a history dating to 1851, The Phoenix Companies, Inc. (NYSE:PNX)
helps its customers find straightforward solutions to often highly
complex personal financial and business planning needs through life
insurance and annuities. Phoenix’s products are available through a wide
variety of third-party financial professionals and intermediaries,
supported by the company’s wholesalers and financial planning
specialists. In 2008, Phoenix had annual revenues of $2.0 billion and
total assets of $25.8 billion. For more information, visit www.phoenixwm.com.
About Harris Interactive
Harris Interactive® is a global leader in custom market
research. With a long and rich history in multimodal research that is
powered by our science and technology, we assist clients in achieving
business results. Harris Interactive serves clients globally through our
North American, European and Asian offices and a network of independent
market research firms. For more information, please visit www.harrisinteractive.com
