Apple TV to Cost $10,000?

What will you get from Apple's most expensive television?There has been a lot of discussion surrounding just how much consumers will have to spend to take home a brand-new, ultra-sleek, extra-shiny Apple (NASDAQ: AAPL) television set. Some say that Apple will not price itself outside of the mainstream TV market. Others insist that Apple will market its TV sets as it does any other product and charge a premium, providing the Mac maker with a great profit opportunity.Tablets and MP3 players aside, Apple is known as a “premium” manufacturer. You will spend more on a basic MacBook than any other laptop available. It may last longer. It may have superior battery life, a better-looking screen, and a more comfortable keyboard. It may also be more durable and withstand the kinds of bumps and bruises that would send a Hewlett-Packard (NYSE: HPQ) machine to its grave. But the price difference is still quite significant: Windows users will often pay $700 to $900 for a decent machine, whereas Mac users will pay upwards of $1,200.By now, most consumers have come to accept the price difference and decided to either become a Mac owner or stick with Windows. But when you consider the additional years of functionality that a Mac could provide (in the past, most Windows laptops were junk after three years; most MacBooks lasted four or five years), the added expense is justifiable.The cost of a new Mac monitor, however, has been a little harder for consumers to swallow. At $999 for a 27-inch Thunderbolt Display, consumers are being asked to spend an awful lot of money for something that is only comparable – not better – to what the competition offered. Unlike an iMac, which is a considerably better desktop than anything Dell (NASDAQ: DELL) manufactures, Apple's monitors are not the best in their class. They are very good, for certain. Having used them with Final Cut Pro (the old, outstanding Final Cut Pro – not the damaged replacement from the App Store), I would recommend Apple-made monitors to anyone who is willing to spend the extra coin. I'd also ...

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