In 2010, Apple
(NASDAQ: AAPL) and the Disney-owned (NYSE: DIS) ABC sparked some controversy when the first iPad became the focus of an episode of Modern Family. Word on the street is that Apple received the free promotion simply by providing the network with an iPad to use on the show.Now Apple is at it again, teaming up
(NASDAQ: NFLX) to promote its two biggest iDevices -- the iPad and the iPhone -- in the new series House of Cards.According to Engadget, nine iDevices appear in one scene alone. Insiders claim that while Apple pays someone (likely an organization) to get its products into Hollywood projects, it does not actually pay TV networks or studios to feature the iPhone or the iPad.This distinction might sound like Apple is staying away from true product placement, but consumer perception might suggest otherwise.Engadget's Sharif Sakr was so disturbed by the frequent and blatant display ...
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